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120 West is a unique provider of comprehensive communications campaigns aligned directly to your business goals. Working with both public and private entities, we employ strategic engagement to drive momentum and deliver measurable results. Founded in 2016 by veteran marketer Ira Gostin, 120 West has created an exclusive approach to investor relations, marketing and corporate communications, forming strategic partnerships and engaging with stakeholders at all levels of an organization.
Founded in 1998, Pennsylvania-based Hair Direct Inc. is a mail order hair replacement company. With clients worldwide, the company provides nonsurgical hair replacement systems (hairpieces, toupees, etc.) for both men and women.
Dentsu Creative is a global creative digital network that transforms brands and businesses through the power of modern creativity. It is the new and sole global creative network of Dentsu International, made for integration with Dentsus Media and Merk...
Channel Factory is a global technology and data platform that maximizes both performance efficiency and contextual suitability, delivering contextual performance for advertisers on YouTube. Channel Factory`s technology platform, ViewIQ, analyzes all YouTube channels and videos to ensure ads run on brand suitable and contextually relevant content. Channel Factory maximizes performance for advertisers on YouTube through managed service or self-service dynamic whitelists & blacklists, easily implemented through DV360 or Google Ads. Our platform is built to meet the needs of advertisers, offering standard IAB category lists or highly customized content lists in 36+ languages. Why Contextual Suitability? In our reviews of campaigns run outside of Channel Factory, we see on average 28% of an advertiser`s campaign run against unsuitable videos, such as children`s content or against the wrong language. Leveraging historical performance data is a key differentiator for Channel Factory. We do not just `set it and forget it` when it comes to contextual suitability. We incorporate active and historical campaign data into our ViewIQ platform and constantly optimize throughout the campaign, resulting in 30% efficiency in media spend.