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We`re an activation agency focused on inspiring purchase through seamless experiences. From online to offline, and in-store to out-of-store, our expertise reflects the lives of the connected shopper.
In 2010 we set out to change the eCommerce marketing space because we saw the obvious flaws in online advertising: Channel confusion, a reactionary system to consumer trends, blind trust in black box algorithms, over-spending, waiting forever on creative and even longer to go live. And, of course, deciphering attribution for performance. Comprised of veteran direct marketers and engineers from eHarmony, E*TRADE, Oracle and the Rubicon Project, we focus intensely on one simple objective: To create a performance marketing that actually performs. As a result, we pioneered a cloud-based marketing platform that gives our customers complete control, access to marketing channels, and delivers audience, creative, and performance – all from one beautiful user interface. We call it CANVAS.
On June 15, 2017, xAd rebranded to GroundTruth. The rebrand reflects the company`s growing vision for what location can truly accomplish and the scale at which it can be accomplished. GroundTruth was founded on the notion that the status quo isn`t good enough. We want to challenge it every day by empowering our employees to see problems, own them and solve them. The result: a vibrant culture rooted in courage and optimism, and fueled by an ambitious resolve to be an innovator in our industry and a change-maker in our world. Since 2009, our company has grown to hundreds of employees across three continents that serve millions of consumers and marketers.
Dreamscape was formed in 2020 as a partnership between Scott Knoll, David Hahn, Michael Iantosca and GTCR. Dreamscape`s mission is to build a leading marketing technology business.
ThriveHive empowers business owners to take charge of their growth, combining human guidance with easy-to-use technology to make marketing more understandable, effective, and affordable. ThriveHive serves as a trusted online expert, offering a unique blend of leading-edge technology and high-quality digital advertising services for businesses.