| Name | Title | Contact Details |
|---|---|---|
Guanghui Liu |
Vice President of Data Science | Profile |
Steve Popper |
Vice President of Technology | Profile |
YP® is a leading local marketing solutions provider in the US dedicated to helping local businesses and communities grow. Formerly AT&T Interactive and AT&T Advertising Solutions, YP launched in May 2012, bringing the two companies together. YP`s flagship consumer brands include the popular YP® app and yp.com, which are used by nearly 60 million consumers each month in the U.S. and The Real Yellow Pages® directory. Connecting consumers with businesses when they`re ready to buy is what YP is all about, and we`ve been doing this for over 100 years. YP solutions include online presence, local search, display advertising, direct marketing, and print directory advertising. YP solutions and services are backed by thousands of media consultants and customer service professionals in local markets across the U.S. with relationships spanning nearly half a million advertisers.
We are a private, Los Angeles-based holding company with specialty firms in content development, marketing technology and strategic services. Our mission is to understand your customers and efficiently engage with them via smart, data-driven content solutions that promote loyalty and business growth. Our scope of activity also includes product and service creation in addition to financial investment practices. Besides LA, our offices can be found across North America in Cincinnati, Columbus, Louisville, Orlando, Toronto and Vancouver.
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We help B2B SaaS companies dominate categories and take advantage of major growth opportunities with a combination of strategy, research, and execution.
Sortable`s ad technology works intelligently behind the scenes using machine learning to optimize your ad impressions via header bidding. We analyze millions of impressions daily and make real-time, highly granular decisions on everything from time-outs, to price floors, to loss reduction, to which networks should fill your ad space, so you can focus on creating great content for your audience.