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Next Practices Group is an ecosystem of creative problem solvers and emerging technologies. We work together to unlock organizations and their growth opportunities.
Behan Communications, Inc., provides a broad range of strategic communications services, including public affairs, public relations, media relations and marketing. We are proud that some of the largest and most respected businesses and institutions in New York's Capital Region and beyond are among our longtime clients. Working shoulder-to-shoulder â€" sometimes around the clock â€" with our clients, our Public Affairs Team of experienced media and government professionals manages financial, political, legal and regulatory crises, health and environmental controversies, public opposition, legislative battles, internal and external investigations, labor negotiations and strikes, political campaigns and national and local media scrutiny. The Behan team also is widely recognized for its public relations and marketing success in promoting companies, political causes, candidates, and major not-for-profit institutions. Behan has helped launch hotels and sports facilities; market construction companies, restaurants and public health services; promote industrial, utility, legal and accounting firms, and raise millions of dollars in charitable contributions for capital campaigns and annual funds. Our goal is not to represent every organization, but to accept challenging assignments, do the work exceptionally well and build long-term relationships with our clients. Thank you for considering our firm.
Havas Creative is part of Havas Group, the most integrated communications company in the world. We`re building what we believe an innovative network should be: a connected ecosystem of 73 global multi-disciplinary villages, united under one leadership, and with one P&L. Rather than a one-size fits all model, our unique `Village` model allows us to build dynamic teams of specialists that can be reconfigured as clients` needs change This approach allows us to bring undiluted specialist strength and deliver a custom solution built to suit your business, while also maintaining a consistent, client-focused approach with the flexibility to put people on the ground in markets around the world. Our ownership by entertainment giant Vivendi gives our clients access to entertainment and culture. Where other networks replicate skillsets, our partners are music labels, gaming companies, live event organisers, TV networks, film studios and video distribution platforms.
JUICE Mobile is an award-winning mobile advertising and technology firm solely dedicated to growing and monetizing the mobile advertising market. JUICE Mobile is a privately held company that was founded in 2010 in response to the rapid growth and adoption of mobile devices. While other firms simply "add" mobile to their online ad offerings, JUICE Mobile creates connected solutions that encompass the best in technology and brands. JUICE Mobile is completely independent which allows us to provide solutions that best serve our client’s needs. JUICE Mobile launched Nectar™ in February 2013 at Mobile World Congress in Barcelona. As the world`s first programmatic direct platform built specifically for mobile, Nectar offers both advertisers and publishers an alternative to present day mobile exchanges. Nectar’s vision is to combine the efficiency and scale of real-time buying (RTB) with the control and guarantee of direct buying. Through automation, Nectar reduces the forty step RFP process to five simple steps - completely changing the media buying landscape. Experts at JUICE Mobile possess over 15 years of digital, marketing, social and mobile experience. Notable achievements include winning a Company to Watch Award in the Deloitte Technology Fast 50 Awards, the Most Promising Digital Media Company at the 2012 Digi Awards and Silver at the 2012 CMA Awards for the Global TV "Touch" phone skipping campaign.
Linqia is the calm in the chaotic sea of influencer marketing. We are a full-service, tech-enabled platform that handles campaigns for the world`s leading brands from influencer selection to creative strategy to scale. While some influencer companies offer only technology and others operate as creative agencies, Linqia leverages both science and storytelling to help brands create emotive, human-first campaigns with inspiring content optimized by metrics-driven confidence. We distill 1.5 billion data points down to answer who are the right influencers, what are the right social platforms, and what is the best combination of content to deliver the optimal business results. Combining proprietary technology with a data-driven methodology, our refined and tested process scales influencer marketing investments. A pioneer in the industry with over a decade of experience and backed by the industry`s largest measurement suit, Linqia is trusted by more fortune 500 brands than any other influencer marketing company. We`ve partnered with over 650 brands — including McDonald`s, Clorox, Anheuser-Busch, GM, and Bayer — and run thousands of successful campaigns. We create long-lasting relationships with our clients and apply learnings from previous campaigns to drive ongoing success, regularly out-performing established benchmarks. Enterprise brands know that influencer activation is no longer a nice-to-have, but rather an essential piece of their marketing strategy. However, it`s a complex world to navigate. We take the guesswork out of the equation, ensuring the greatest experience for both our clients and their customers.