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Madhive is the leading technology company engineered for modern TV advertising. Through its self-service platform, advertisers can seamlessly customize and automate the buying process into one operating system. This allows advertisers to plan, target, activate, and measure their campaigns with greater simplicity, accountability, reach, and control. Powered by an industry-leading bidder and device graph that processes 260 billion available ad opportunities per day, Madhive delivers precise, brand-safe audience connections efficiently at scale. The company is trusted by the leading local content owners, creators and distributors, including FOX, Scripps and TEGNA`s Premion, as well as national agencies and brands, powering more than half a billion dollars in media across 12,000+ daily campaigns.
Whether it`s agents, franchises, dealers or advisors, we drive business through your independent channel to build demand. It all starts with a holistic, branded marketing plan to generate prospects who are searching for you. Then, our trained specialists (not robots or some guy oversea) nurture and qualify those potential customers on your behalf. Finally, we transfer those prospects to your locally appointed channels. That`s what you call a powerful, end-to-end, business-boosting solution.
Historically, TV measurement has been limited to paid advertising, overlooking the impact and return on brand exposure within the content — where audiences are most engaged. As advertisers and agencies evolve their paid TV strategies to include earned media and brand sponsorship, they need TV monitoring, measurement and signaling solutions that reach across local, national and even global markets. Kinetiq`s global TV intelligence network identifies brand mentions, second by second across thousands of TV Stations, enabling brands to evaluate TV and video with the same speed, accuracy and agility as digital.
Sovic Creative is an advertising agency located in Fort Worth, Texas. We value top-notch skill, devotion to each client & accessible design and marketing.
Part of the IPG agency network, we have over 27 offices on six continents with more than 2,000 amazingly talented people in our family working together. And, it`s kind of awesome to be a part of a company working with some incredible brands, including American Express, Coca-Cola, Mondelez, Microsoft, Walmart, William Grant & Sons and more.