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Channel Factory is a global technology and data platform that maximizes both performance efficiency and contextual suitability, delivering contextual performance for advertisers on YouTube. Channel Factory`s technology platform, ViewIQ, analyzes all YouTube channels and videos to ensure ads run on brand suitable and contextually relevant content. Channel Factory maximizes performance for advertisers on YouTube through managed service or self-service dynamic whitelists & blacklists, easily implemented through DV360 or Google Ads. Our platform is built to meet the needs of advertisers, offering standard IAB category lists or highly customized content lists in 36+ languages. Why Contextual Suitability? In our reviews of campaigns run outside of Channel Factory, we see on average 28% of an advertiser`s campaign run against unsuitable videos, such as children`s content or against the wrong language. Leveraging historical performance data is a key differentiator for Channel Factory. We do not just `set it and forget it` when it comes to contextual suitability. We incorporate active and historical campaign data into our ViewIQ platform and constantly optimize throughout the campaign, resulting in 30% efficiency in media spend.
We’re a Responsive Web Design Company, we provide amazing project Communication support all while offering a fully integrated Internet Marketing approach. Spark Logix Studios has 2 offices, one located in Minneapolis, MN and the other in Fort Collins, CO. Our company primarily builds responsive websites in addition to integrated internet marketing. We have experienced staff that handles specific tasks, this creates a stable and streamlined system.
We believe that in today`s adaptive world everything begins and ends in media. Our role in this world is to help clients grow their business and to become their lead business partner and we achieve this through a culture of original thinking driven by speed, teamwork and provocation. Our network consists of 116 offices in 86 countries throughout North America, Latin America, Europe, Middle East, and Asia Pacific, each dedicated to forging competitive marketing advantage for businesses and their brands. Mindshare is part of GroupM, which oversees the media investment management sector for WPP, the world`s leading communications services group.
We are passionate about helping our clients. The best way we know how to do this is by remaining true to our mission: “Build the Team, Grow the Company and Have Fun!” Our mission is accentuated through a culture driven to exceed goals, serve partners enthusiastically, work as a team, celebrate successes, and do what is right and honest in every endeavor. Collectively, we remain unwavering in our commitment to ensure each and every relationship is served to the best of our ability, while building on our strengths and striving to lead the way in college sports.