| Name | Title | Contact Details |
|---|---|---|
Joseph Juhnke |
Chief Technology Officer | Profile |
Channel Factory is a global technology and data platform that maximizes both performance efficiency and contextual suitability, delivering contextual performance for advertisers on YouTube. Channel Factory`s technology platform, ViewIQ, analyzes all YouTube channels and videos to ensure ads run on brand suitable and contextually relevant content. Channel Factory maximizes performance for advertisers on YouTube through managed service or self-service dynamic whitelists & blacklists, easily implemented through DV360 or Google Ads. Our platform is built to meet the needs of advertisers, offering standard IAB category lists or highly customized content lists in 36+ languages. Why Contextual Suitability? In our reviews of campaigns run outside of Channel Factory, we see on average 28% of an advertiser`s campaign run against unsuitable videos, such as children`s content or against the wrong language. Leveraging historical performance data is a key differentiator for Channel Factory. We do not just `set it and forget it` when it comes to contextual suitability. We incorporate active and historical campaign data into our ViewIQ platform and constantly optimize throughout the campaign, resulting in 30% efficiency in media spend.
Historically, TV measurement has been limited to paid advertising, overlooking the impact and return on brand exposure within the content — where audiences are most engaged. As advertisers and agencies evolve their paid TV strategies to include earned media and brand sponsorship, they need TV monitoring, measurement and signaling solutions that reach across local, national and even global markets. Kinetiq`s global TV intelligence network identifies brand mentions, second by second across thousands of TV Stations, enabling brands to evaluate TV and video with the same speed, accuracy and agility as digital.
Combining the power of our people, technology, best practices and global supply partners we deliver specialist marketing services to some of the world’s most dynamic and recognisable businesses.
Ahalogy is the Marketer`s Solution for Pinterest. Ahalogy`s optimization technology, licensed content, and focused expertise helps brands Source, Optimize and Scale content for success on the platform. As an official Pinterest Marketing Developer Partner, we work with many of the world`s top brands and content creators to deliver meaningful marketing on Pinterest. Ahalogy is headquartered in Cincinnati, OH, the global capital of brand marketing, with additional offices in New York, Chicago, Los Angeles, San Francisco and Stuttgart. Visit Ahalogy.com to learn more about our unique Pinterest solution.
Fallon is a fully-integrated creative, media and production agency, headquartered in Minneapolis with offices around the globe. We believe in family as a business model. We believe in the dignity of the individual. We believe that creativity is the last legal means to an unfair advantage.