| Name | Title | Contact Details |
|---|---|---|
Joseph Juhnke |
Chief Technology Officer | Profile |
Hidden in the walls of Publicis Groupe, there’s a collection of renegade artists and makers finding new ways to deliver greatness.
Project Worldwide, sometimes simplified as Project, is a privately-held Auburn Hills, Michigan-based advertising holding company.
LoopMe is the leading global pioneer in social mobile ad discovery for smartphones and tablets. With shareable, premium full-screen interstitials, rich media and video ad formats, LoopMe solves the problem of low click interactions and high cost per engagement, by ensuring maximum impact and higher customer value. LoopMe was built around real time data and artificial intelligence to optimize ad performance and improve value per engagement, offering better results, simply delivered. LoopMe’s data science team has won the artificial intelligence cup (KDD cup) twice and has built its artificial intelligence capabilities around leading advances in machine learning and deep learning. LoopMe maintains close relationships with leading academic institutions around maintaining best in class data optimization technology. Social endorsement empowers consumers to improve customer experience and results from mobile advertising. LoopMe’s social mobile ad solution enables consumers to feedback on ads (“like”, “stop” and “share”), increasing interaction rates, branded engagement and value for publishers and advertisers alike.
Channel Factory is a global technology and data platform that maximizes both performance efficiency and contextual suitability, delivering contextual performance for advertisers on YouTube. Channel Factory`s technology platform, ViewIQ, analyzes all YouTube channels and videos to ensure ads run on brand suitable and contextually relevant content. Channel Factory maximizes performance for advertisers on YouTube through managed service or self-service dynamic whitelists & blacklists, easily implemented through DV360 or Google Ads. Our platform is built to meet the needs of advertisers, offering standard IAB category lists or highly customized content lists in 36+ languages. Why Contextual Suitability? In our reviews of campaigns run outside of Channel Factory, we see on average 28% of an advertiser`s campaign run against unsuitable videos, such as children`s content or against the wrong language. Leveraging historical performance data is a key differentiator for Channel Factory. We do not just `set it and forget it` when it comes to contextual suitability. We incorporate active and historical campaign data into our ViewIQ platform and constantly optimize throughout the campaign, resulting in 30% efficiency in media spend.
Beckon is omnichannel analytics software for marketing in all its modern complexity. Our software-as-a-service platform integrates messy marketing data and delivers rich dashboards and scorecards for cross-channel marketing intelligence. Built by marketers for marketers, Beckon is the dashboard to the CMO—best-practice analytics and marketing-impact metrics right out of the box for ultra-fast time to marketing value. Beckon serves marketers who want to bring order to chaos, make data-informed optimization decisions, and tell the marketing story in terms of business impact. Find your strength in numbers with Beckon.