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DatafuelX delivers the forecasting, optimization, and activation tools to enable a Convergent TV Landscape. Using our decision science models, the TV ecosystem can unify the reach of television with the precision of digital channels to bring revenue to publishers and results for advertisers.
Founded in 1977, the agency has been a pioneer at the intersection of technology, design and marketing with work spanning web, mobile, social, retail, product innovation, brand development and business consulting for the connected age. R/GA has more than 2,000 employees globally with offices across the United States, Europe, South America, and Asia-Pacific and is part of The Interpublic Group of Companies (NYSE: IPG), one of the world`s largest advertising and marketing services organizations.
Businesses, governments, news operations – they all need to know. They need to know the trends affecting their businesses, the opinions of the electorate, and the attitudes of their customers. From Fortune 500 companies to start-ups, from the United States Government to non-profits, Edison`s team of researchers and thought leaders is trusted in America and around the world to gather exactly the right information and to use it in exactly the right way. With expertise in both quantitative and qualitative research, we utilize telephone, Internet, and in-person research. And our network of more than 19,000 experienced interviewers allows us to conduct research in almost any location. Since 2004, as the sole provider of Election Day Polling data to the National Election Pool, Edison has conducted exit polls to project and analyze results for every major presidential primary and general election. Our work continues for the 2018 and 2020 U.S. elections, with Edison providing exit polls and tabulating the national vote across every county in the United States for ABC News, CBS News, CNN, and NBC News.
Invoke conducts large-scale online research events that combine qualitative perspectives with quantitative sample sizes. Clients participate as the research unfolds in real-time -- reviewing responses, conducting 1:1 chats and inserting on-the-fly questions. Patented technology allows Invoke to manage up to 500 participants simultaneously - including the ability to analyze the results and conduct additional probes in real-time. Participants remain engaged for up to 90 minutes. Clients know first-hand that no other methodology can match the excitement of participating in the LIVE research event as it unfolds — or of the speed and confident decision-making that Invoke enables.
Lopa is a platform that helps direct-to-consumer and e-commerce brands optimize their podcast advertising performance and unlock incremental customers.