| Name | Title | Contact Details |
|---|---|---|
Azher Ahmed |
Executive Vice President and Head of Digital | Profile |
A leading SaaS company that offers digital solutions for multi-location brands. PowerChord`s advanced technology works with global businesses to provide localized landing pages and website experiences that preserve brand integrity within their local retail networks. Our platform helps enterprise brands protect brand standards, engage customers and grow local revenue - while giving independent stores the ability to compete against large, online retailers.
Channel Factory is a global technology and data platform that maximizes both performance efficiency and contextual suitability, delivering contextual performance for advertisers on YouTube. Channel Factory`s technology platform, ViewIQ, analyzes all YouTube channels and videos to ensure ads run on brand suitable and contextually relevant content. Channel Factory maximizes performance for advertisers on YouTube through managed service or self-service dynamic whitelists & blacklists, easily implemented through DV360 or Google Ads. Our platform is built to meet the needs of advertisers, offering standard IAB category lists or highly customized content lists in 36+ languages. Why Contextual Suitability? In our reviews of campaigns run outside of Channel Factory, we see on average 28% of an advertiser`s campaign run against unsuitable videos, such as children`s content or against the wrong language. Leveraging historical performance data is a key differentiator for Channel Factory. We do not just `set it and forget it` when it comes to contextual suitability. We incorporate active and historical campaign data into our ViewIQ platform and constantly optimize throughout the campaign, resulting in 30% efficiency in media spend.
BuildASign.com is a leading online custom printing provider of signage and home decor items. Products include signs, canvas, apparel, business cards, car wraps and more. Proprietary web- based technology lets customers place their online custom signage and home decor orders quickly and easily, while an innovative production system ensures that each high quality piece prints and ships with industry-leading speed. Founded in 2005, the Austin-based company – which also operates EasyCanvasPrints.com and AlliedShirts.com – has been bootstrapped to great success, with over 280 employees, $57 million in revenue and operations in the U.S., Canada, U.K., and Germany.
We were founded on the belief that the communications industry has changed, and that change is just the beginning of a fundamental shift in the way consumers will ultimately engage with brands. In 2007, we coined the phrase, “The Consumer is the Medium,” a philosophy which has guided our approach to the biggest challenges facing some of the world`s most influential brands including adidas Originals, Chanel, Coca-Cola, Google and TripAdvisor. Our unique thought leadership model involves identifying the core of a brand`s communication problem and deploying a creative solution in the most effective medium possible, turning creative ideas into powerful business tools. The result is a body of work which spans every medium, from traditional communications to retail environments to digital platforms and social activations, all aimed at empowering the most important medium, the audience. We have been recognized for our breakthrough communication solutions throughout the industry and been featured as the “Agency to Watch” in both AdAge`s and Creativity`s Agency A-Lists. Our work has twice won the Crème De La Crème award for the best work across the entire WPP network and most recently garnered 8 Cannes Lions in 2012, including the inaugural Grand Prix for mobile marketing.
We are the leading digital marketing agency for lawyers, law firms and companies in the legal industry. We offer a full suite of digital marketing services including Social Media, Pay-Per-Click, SEO, Content Marketing & Digital Strategy. Our offerings start and end with your business goals. Simple as that. With us, it`s all about you. Your clients and prospects expect to be engaged as individuals—based on their terms, their needs, and their interests. Our job is to help you do that.