| Name | Title | Contact Details |
|---|---|---|
Azher Ahmed |
Executive Vice President and Head of Digital | Profile |
Advertising can be the beginning of a beautiful relationship. All it takes is recognizing the value of a person`s time for what it is, honestly and directly, and making sure the time you spend together is enjoyable—just like any other relationship in life. Consumers are more valuable to brands who treat them like partners. Dabbl exists to make this possible, at scale.
Craig Karmazin founded Good Karma Brands in 1997 with the purchase of three radio stations in Beaver Dam, Wisconsin. Shortly thereafter, he was fortunate that a number of his childhood friends decided to join him – they hosted radio shows, passed out t-shirts, sold advertising and talked sports both on and off the air (some things don’t change). This is where our story begins – Good Karma Brands began as a broadcasting company, where we learned the power of local marketing and strong community relationships. As the company grew through ESPN affiliated radio stations, we quickly became a Best Practices leader within ESPN Audio, and soon found ourselves shifting from a traditional radio company, and into a sports marketing company – finding new and unique solutions and sponsorships to activate for local advertising partners. Good Karma has expanded into new industries, including events and home solutions, and is always fueled by the desire to do things differently, align with premium brands and offer customized solutions for fans, partners and consumers. In 2015, the relationship with ESPN was expanded, as we could now offer local advertisers access to ESPN`s digital assets within our markets. A short three years later, and driven by the success of our partners and local advertisers desire for ESPN`s premium brand-safe environment, that agreement was extended to include additional markets outside of our radio footprint. Good Karma Brands continues in our expansion phase, both in broadcasting with the acquisition of WTMJ in Milwaukee, and through our ESPN digital markets throughout the country. And while we`ve been around for over 20 years, we pride ourselves on behaving much like we did back in 1997, as an entrepreneurial start-up, focused on getting results for local advertisers and having fun with our friends.
At The IMAGINE Group, we understand the need to revolutionize the consumer experience and drive our clients brands and outcomes. That`s why we`ve created a model to enable our clients to optimize their brand`s performance and return on visual communications. By empowering our clients to deliver visual communications that are bold, brave and boundless, we strive to inspire, engage and educate consumers. As our clients` strategic allies, we identify, create, deliver and measure visual communications solutions to drive consumer outcomes. The IMAGINE Group brings together the essential expertise and capabilities through our family of companies to provide a big picture perspective and connected visual communications solutions. We help our clients deliver breakthrough creative and game-changing consumer experiences. The IMAGINE Group, headquartered in Minneapolis, Minnesota has 1,786 employees across five group companies which include Imagine! Print Solutions and Imagine! Express (Minneapolis, Minnesota; impactful visual solutions for mission-critical marketing challenges), Classic Graphics (Charlotte, North Carolina; data managed 1-1 marketing), Midnight Oil (Burbank, California; a creative marketing agency for entertainment, gaming and technology brands) and GFX International (Grayslake, Illinois; décor and visual communications process optimization). Major clients include leaders across all key retail, entertainment and consumer product verticals and segments in North America.
VesselVanguard was conceived and created by Don Hyde, an experienced sailor and technology entrepreneur. As the owner of an Island Packet 485, Don experienced the frustrations of assimilating the full range of details found in 35 pounds of manuals in order to maintain his boat at the peak of performance and functionality. The design for this simple yet innovative service results from exhaustive interviews with owners, manufacturers, dealers, brokers and service personnel. The increasing complexity and sophistication of today's boats requires greater adherence to the manufacturer's suggested maintenance schedules. VesselVanguard makes this entire process simple and assures optimum performance both on the water and at the dock. Our mission is to fill in the knowledge gap so that boaters approach each on-water experience with confidence and control. VesselVanguard enables the boat-owner to enhance their stewardship of the boat while also preserving its value. The systems designed into a boat by an imaginative boat maker, and choices later made by an owner, are intended to function together to create a safe and comfortable on-board environment. VesselVanguard understands this and its purpose is to decrease the complexity of understanding and maintaining all these systems. This level of acute care delivers the most important and indefinable reality to the boat-owner: Peace of Mind and More Time on the Water.
We were founded on the belief that the communications industry has changed, and that change is just the beginning of a fundamental shift in the way consumers will ultimately engage with brands. In 2007, we coined the phrase, “The Consumer is the Medium,” a philosophy which has guided our approach to the biggest challenges facing some of the world`s most influential brands including adidas Originals, Chanel, Coca-Cola, Google and TripAdvisor. Our unique thought leadership model involves identifying the core of a brand`s communication problem and deploying a creative solution in the most effective medium possible, turning creative ideas into powerful business tools. The result is a body of work which spans every medium, from traditional communications to retail environments to digital platforms and social activations, all aimed at empowering the most important medium, the audience. We have been recognized for our breakthrough communication solutions throughout the industry and been featured as the “Agency to Watch” in both AdAge`s and Creativity`s Agency A-Lists. Our work has twice won the Crème De La Crème award for the best work across the entire WPP network and most recently garnered 8 Cannes Lions in 2012, including the inaugural Grand Prix for mobile marketing.