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Thinfilm is a global leader in NFC mobile marketing and smart-packaging solutions using printed electronics technology. The Company creates printed tags, labels, and systems that include memory, sensors, displays, and wireless communication — all at a cost-per-function unmatched by conventional electronic technologies.
InMobi builds transformative technologies to positively impact people, businesses, and societies around the world. We power advertisers` and publishers` growth with high impact experiences and innovative solutions that help them activate their audiences and drive real connections with today`s consumers.
MSLGROUP in North America is part of MSLGROUP, Publicis Groupe`s strategic communications and engagement group. We are a next-generation agency network that creates and celebrates data-driven big ideas and communications solutions in the digital age. We`re focused on delivering multichannel creative programs for some of the world`s most exciting companies and brands, as well as to address critical business issues. Our thinking is boundless. Innovation excites us and our employees relish the entrepreneurial spirit we foster. Our culture is one of collaboration, and we embrace an inclusive workforce.
FamePick gives experienced, business-savvy creators the support they need to own their narrative and maintain their brand integrity. Through exclusive tools made with established creators in mind, FamePick helps them find partners that align with their values, develop longer partnerships, expand into other platforms and paid media, and define their value in the marketplace. From beginning to end, FamePick helps creators of all sizes manage and execute better deals so they can focus on what they do best—creating something their audience will love.
Channel Factory is a global technology and data platform that maximizes both performance efficiency and contextual suitability, delivering contextual performance for advertisers on YouTube. Channel Factory`s technology platform, ViewIQ, analyzes all YouTube channels and videos to ensure ads run on brand suitable and contextually relevant content. Channel Factory maximizes performance for advertisers on YouTube through managed service or self-service dynamic whitelists & blacklists, easily implemented through DV360 or Google Ads. Our platform is built to meet the needs of advertisers, offering standard IAB category lists or highly customized content lists in 36+ languages. Why Contextual Suitability? In our reviews of campaigns run outside of Channel Factory, we see on average 28% of an advertiser`s campaign run against unsuitable videos, such as children`s content or against the wrong language. Leveraging historical performance data is a key differentiator for Channel Factory. We do not just `set it and forget it` when it comes to contextual suitability. We incorporate active and historical campaign data into our ViewIQ platform and constantly optimize throughout the campaign, resulting in 30% efficiency in media spend.