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Before transforming into The Mobile Majority, we were PaeDae – a company specializing in reward-based advertising. Our concept was simple: play games, win deals. Excitement grew as we tested our hypotheses. PaeDae watched engagement rates shoot through the roof as we built and deployed interactive advertising campaigns for our clients. But over time, we could see that it was nearly impossible to scale PaeDae within the existing mobile ecosystem. The systems just didn`t work well together. As soon as our reward-based ads ran outside our SDK-based network, engagement rates plummeted – a sign that something outside our control was breaking. Large campaigns which needed precise targeting required a massive potential audience, and the broader scale of the entire mobile ecosystem. When we tried accessing those outside tools, none of them seemed to work together. PaeDae generated high engagement rates within our network, but next to nothing when we bought outside our own.
Sard Verbinnen & Co is a leading strategic corporate and financial communications firm. We provide communications counsel and services to clients including multinational corporations, smaller public and private companies, investment firms, financial and professional service firms, and high-profile individuals. The firm’s highly experienced senior professionals provide sound, objective advice and execution support to clients across a broad spectrum of industries. Our work encompasses corporate positioning, media relations and investor relations, transaction communications, litigation support, crisis communications, and other special situations. We are regularly cited as one of the top M&A and crisis communications advisors in North America.
Matter is a Brand Elevation Agency unifying PR, creative services, digital marketing and strategy into content-rich communications campaigns that inspire action and build value. Founded in 2003, with offices across North America, Matter works with the world`s most innovative companies across healthcare, high-technology, consumer technology, professional services and consumer markets.
Creating a more personal relationship between businesses and people by closing the data gap and allowing you to create actionable marketing strategies.
"Cox Target Media is North America’s leading digital and direct marketing company. Comprised of Valpak®, the owners and operators of The Blue Envelope® that delivers savings to more than 40 million households every month, and Savings.com, a leading online coupon and deal community and mobile app, CTM provides an impactful, integrated solution for advertisers to connect with desired audiences across print, online and mobile media. Cox Target Media is a subsidiary of Cox Media Group, which is owned by Cox Enterprises, Inc. Cox Media Group is an integrated broadcasting publishing and digital media company with operations including 14 broadcast television stations and one local cable channel, 59 radio stations, seven daily newspapers, more than a dozen non-daily publications and more than 100 digital services."