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Before transforming into The Mobile Majority, we were PaeDae – a company specializing in reward-based advertising. Our concept was simple: play games, win deals. Excitement grew as we tested our hypotheses. PaeDae watched engagement rates shoot through the roof as we built and deployed interactive advertising campaigns for our clients. But over time, we could see that it was nearly impossible to scale PaeDae within the existing mobile ecosystem. The systems just didn`t work well together. As soon as our reward-based ads ran outside our SDK-based network, engagement rates plummeted – a sign that something outside our control was breaking. Large campaigns which needed precise targeting required a massive potential audience, and the broader scale of the entire mobile ecosystem. When we tried accessing those outside tools, none of them seemed to work together. PaeDae generated high engagement rates within our network, but next to nothing when we bought outside our own.
Founded in 1979, GMR Marketing is a global, integrated, award-winning engagement marketing agency. We create provocative, passion-based experiences that connect brands and consumers around the world. We leverage passions that already run deep—sports, music, entertainment, lifestyle—to create memorable experiences and rich conversations. The outcome: measurable growth in brand consideration, adoption, and advocacy – true connections that last. Our 800+ strong global team is robust, experienced, and enthusiastic. Our work is insights-based and results-driven. And our clients include some of the world’s best-known brands, who turn to GMR for authentic consumer engagements that deliver results. GMR maintains offices in North America (Milwaukee, Charlotte, Chicago, Los Angeles, New York, San Francisco, Seattle, Toronto, Vancouver), South America (Sao Paulo, Rio de Janeiro), EMEA (London, Madrid), and Asia Pacific.
Publicis Modem is a full service digital agency within the Publicis Worldwide network offering strategy, creative, analytics, user experience, multi-platform (web, mobile, social, gaming) development, paid media, search, social media and eCRM services.
SourceKnowledge serves video, rich media and standard display ad units on a network of high quality U.S. and Canadian sites as well as mobile and tablet devices.
Amobee is a global marketing technology company that provides innovative data driven cross channel digital advertising solutions for the world`s leading agencies and brands, including Lexus, Kellogg`s, and Airbnb. Amobee`s patented Brand Intelligence technology measures digital engagement to provide a deeper understanding of audiences, their mindset and interests. Amobee`s unified platform enables marketers to seamlessly plan and activate cross-channel, programmatic media campaigns using Brand Intelligence, and includes ads API integrations with Facebook, Twitter, Instagram, Pinterest and Snapchat. Amobee is a wholly owned subsidiary of Singtel, one of the largest telecommunications companies in the world with over 640 million mobile subscribers. Amobee operates with over 500 employees across 21 offices in North America, Europe, the Middle East, Asia and Australia.