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The worlds only full-service B2B SaaS marketing agency. Drive exponential revenue growth software company. From a fractional CMO, to inbound, to outbound.
We were founded by Interpublic Group (NYSE: IPG) in 2007 to manage all of its global media related assets. Today that means we manage and invest $37 billion in global media on the behalf of our clients, employ over 7,500 diverse and daring marketing communication specialists worldwide and operate our company businesses in more than 127 countries. A proven entity in helping clients maximize business results through integrated, intelligence-driven marketing strategies, IPG Mediabrands is committed to driving automated buying, pay for performance and digital innovation solutions through its network of media agencies including UM, Initiative, BPN, ORION Holdings and ID Media. Its roster of specialty service agencies, including MAGNA GLOBAL, Ansible, Mediabrands Audience Platform (MAP), Mediabrands Publishing, IPG Media Lab, Ensemble, and Identity offer technologies and industry moving partnerships that are recognized for delivering unprecedented bottom line results for clients.
Rep Data helps researchers expedite data collection for primary quantitative research studies, with a hyper-focus on data quality and consistent execution. Our mission is to be a reliable, repeatable data collection partner. For life. We leverage direct connections into 250+ panel suppliers across 100+ countries. Suppliers compete against each other for access to open quotas. On average, a dozen panels will supply into an individual project. This means: unbiased sample sourcing, more representative sample, faster turnaround time, more cost effective pricing, and more reach than traditional panel vendors. The foundation of quality in the research process is the sample itself. To continue with our unbiased theme, Rep Data partners with external consultants to rate our sample suppliers on an ongoing basis. We don`t want to grade our own homework. Each Rep Data supplier must meet a minimum quality benchmark, similar to how an Airbnb host must maintain a rating to list their property. Suppliers are graded on respondent attentiveness, time spent taking survey, straight-lining, open-end response quality, and attitudes over time. To complement the sample quality, we also implement strict quality checks before, during, and after field. Our client base consists of market research agencies, management consultancies, Fortune 500 corporations, advertising agencies, brand strategy consultancies, universities, and global communications/ PR agencies.
Combining the best in local content and community with cutting edge social media technology to build the next generation of team and affinity properties.
We partner with brands at the intersection of the digital and physical worlds where consumers desire meaningful experiences and convert their mental and physical currencies.