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LeadingResponse is not just another marketing holding company. We believe that you shouldn’t be in business unless you are doing something no one else is doing...or no one else is doing well. At LeadingResponse we’re not afraid to get our hands dirty to unearth the most precious asset in business: a new and meaningful prospect.
TREMOR VIDEO DSP is the leading programmatic video platform built for storytelling, matching advertisers with their desired audiences—wherever they may be. Through custom video experiences delivered across all screens including mobile, tablet, and Connected TV, we help advertisers create meaningful, personalized moments with their prospective customers and provide insights that enable brands to know their audiences better. Video is at the core of everything we do. Building on 10 years of proven expertise and innovation in video, Tremor Video DSP is mapping the future of digital video through strategic, specialized partnerships with industry leaders that curate custom, exclusive audiences across both data and video supply. Tremor Video DSP is a Taptica Company.
Crowd Point is an influencer campaign building platform that was designed to leverage the power of AI to eliminate the need for traditional influencer search and discovery tools. Crowd Point`s proprietary Influencer Campaign Builder (ICB) builds a roster of niche and micro-influencers whose aggregate audience accurately meet the target demographics and total number of followers (or total budget) that a marketer is seeking. Powered by data science and built for marketers, Crowd Point`s platform builds influencer campaigns at scale without having to navigate overly complex search and discovery tools. By answering a simple, straightforward series of audience questions in our self-service platform, Crowd Point delivers a customized roster of influencers and a targeted campaign in real time. We offer the most precise demographic targeting currently available while providing unparalleled ease of use. By combining expertise from both the data science and marketing worlds, Crowd Point has taken the guesswork out of influencer campaign building.
Effectv, the advertising sales division of Comcast Cable, helps local, regional and national advertisers use the best of digital with the power of TV to grow their business. It provides multi-screen marketing solutions to make advertising campaigns more effective and easier to execute. Headquartered in New York with offices throughout the country, Effectv has a presence in 66 markets with nearly 35 million owned and represented subscribers.
As a full-service media agency, we offer a complete suite of services from strategic planning to investment to real-time analytics geared toward putting Perspective Takes Form to work for all our individual clients` brands.