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Before transforming into The Mobile Majority, we were PaeDae – a company specializing in reward-based advertising. Our concept was simple: play games, win deals. Excitement grew as we tested our hypotheses. PaeDae watched engagement rates shoot through the roof as we built and deployed interactive advertising campaigns for our clients. But over time, we could see that it was nearly impossible to scale PaeDae within the existing mobile ecosystem. The systems just didn`t work well together. As soon as our reward-based ads ran outside our SDK-based network, engagement rates plummeted – a sign that something outside our control was breaking. Large campaigns which needed precise targeting required a massive potential audience, and the broader scale of the entire mobile ecosystem. When we tried accessing those outside tools, none of them seemed to work together. PaeDae generated high engagement rates within our network, but next to nothing when we bought outside our own.
Nexxen is a company that provides a unified end-to-end tech stack for advertising, empowering businesses to use digital and Connected TV in a way that matters to them.
Hi, we are Orchard! A creative and technology business who fuse art & technology to invent better outcomes that make a difference for brands, businesses and people. We exist to liberate brands through interactive experiences. We achieve this by developing the interfaces that connect brands with audiences, and the content that helps brand stories spread. We are a humble bunch of creatives, technologists, strategists and tinkerers who, from our offices in Sydney and New York, wake up every morning intent on making a positive impact on the world…no matter how big or small. It`s this passion and approach that has made us one of Australia`s largest digital businesses #InventBetter
Would you like to make great money operating your own business, without the hassles of administrative and back-end work? If the answer is yes, then you’re ready for N-Compass TV, the next evolution in advertising, and the best business opportunity t...