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Before transforming into The Mobile Majority, we were PaeDae – a company specializing in reward-based advertising. Our concept was simple: play games, win deals. Excitement grew as we tested our hypotheses. PaeDae watched engagement rates shoot through the roof as we built and deployed interactive advertising campaigns for our clients. But over time, we could see that it was nearly impossible to scale PaeDae within the existing mobile ecosystem. The systems just didn`t work well together. As soon as our reward-based ads ran outside our SDK-based network, engagement rates plummeted – a sign that something outside our control was breaking. Large campaigns which needed precise targeting required a massive potential audience, and the broader scale of the entire mobile ecosystem. When we tried accessing those outside tools, none of them seemed to work together. PaeDae generated high engagement rates within our network, but next to nothing when we bought outside our own.
Rebrandly is the easiest way to create, share and manage branded links. We offer companies and individuals the possibility to brand and shorten the links they share using a custom domain name of their choosing. We want to optimize the way people share the information they value. At Rebrandly, we believe that our customers brands come first. Behind every click, tap or swipe there`s a link; and we are committed to putting control over those links into our customers hands. Rebrandly is trusted by top brands all over the world, including Heineken, Land Rover, Expedia, Harvard and Ernst & Young.
We innovate at the intersection of programmatic technologies and vertical search media, bringing unparalleled transparency and efficiency to both buyers and sellers. Our demand side platform empowers advertisers to engage high-intent consumers programmatically to increase campaign ROI. Through our supply side platform, publishers gain complete control over how they manage their inventory and demand sources to maximize overall yield. Our marketing technology platforms power over 25 million high-value transactions annually, representing more than $200 million in media spend across insurance, travel, personal finance, education, and home services verticals.
At Williams Helde, we focus on the creation of real information. Content and messaging that`s actually relevant to people`s needs. Why? We believe people are smart. They hunger for personalization, and want a deeper emotional connection with your brand. We`re here to help you give the people what they want. Our philosophy is to give clients the answer that we feel is best for their business in the long-term — not the easy answer or a quick fix. We make it happen through a collaborative process founded on the belief that great ideas can be found everywhere. (Not just in the creative department.) Building authentic communications helps us create a climate of trust. It gives our clients the freedom to try things without being afraid to send the wrong message. And it builds a bond that will last for years to come.
Inmoji is launching an exciting new consumer engagement platform. We invite brands to captivate the hearts and minds of their customers through authentic P2P experiences. We activate top consumer brands, we explore uncharted consumer insights, and we analyze brand sentiment amongst your key audiences.