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Before transforming into The Mobile Majority, we were PaeDae – a company specializing in reward-based advertising. Our concept was simple: play games, win deals. Excitement grew as we tested our hypotheses. PaeDae watched engagement rates shoot through the roof as we built and deployed interactive advertising campaigns for our clients. But over time, we could see that it was nearly impossible to scale PaeDae within the existing mobile ecosystem. The systems just didn`t work well together. As soon as our reward-based ads ran outside our SDK-based network, engagement rates plummeted – a sign that something outside our control was breaking. Large campaigns which needed precise targeting required a massive potential audience, and the broader scale of the entire mobile ecosystem. When we tried accessing those outside tools, none of them seemed to work together. PaeDae generated high engagement rates within our network, but next to nothing when we bought outside our own.
https://www.change.org/improvequalityoflifeThere are a few basic things that no human should live without, including clean water, nutrition, shelter,
At the Pedowitz Group we help our clients change marketing from a cost center to a revenue center. Regardless of where you may be on your Revenue Marketing Journey™, we provide solutions, services and expertise that will get you to the next level and beyond. TPG is at the forefront of thought leadership in this space. Our deep expertise and commitment to results begins with our people. Our consultants hold more than 200 certifications across 19 different platforms which includes Oracle Marketing Cloud (Eloqua), Marketo and salesforce.com.
Thesis seeks to redefine full-service by joining data, diverse perspectives, technology, and creative spirit to solve problems and work toward a better world.
We build technology - really, really cool technology with the intention of creating a more purposeful and connected world. Our connected mobility platform focuses on enhancing the customer experience in trains, planes, automobiles, and everything in between. Our best-in-class technology is the direct result of a best-in-class team. We`re intensely committed to hard work and collaboration. We innovate, reinvent and recreate to keep our technology, and most importantly our team, ahead of the curve. At Edison, we believe time at work should be fulfilling, meaningful and rewarding. After all, a third of one`s lifetime is spent working - what`s the point if it`s not personally impactful? While we strive to build technology that connects brands to customers in relevant ways, we know that work begins inside our office. With strong minds, diverse personalities and out-of-the-box thinkers, we work to create a space where fun is encouraged and hard work pays off. We believe people work for people. We believe our team comes first. We believe we`re better together.