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Within the Paris-based Publicis Groupe holding company, Publicis Worldwide is the largest global agency network with over 9,000 employees in more than 80 countries across 200+ offices. New York-based Publicis Kaplan Thaler is the flagship office of the North America network, which includes Riney in San Francisco, and Publicis and Publicis Modem offices in Toronto, Montreal, Seattle, Dallas, Indianapolis, Boise, Calgary and Windsor. Publicis was founded in Paris in 1926 by Marcel Bleustein-Blanchet. Fueled by Marcel's ambition, innovations and challenger spirit, Publicis has grown to be one of the most dynamic and progressive communications companies in the world.
AdParlor is one of the world`s leading social media advertising technology companies, working with brands, agencies and app developers to plan, execute and optimize their campaigns. Founded in 2008, AdParlor has preferred relationships with Facebook, Instagram, LinkedIn, Pinterest, Snapchat, and Twitter. In addition to providing a single destination to reach the world`s most important social networks, AdParlor uses what it has learned from a campaign on one platform to to better target audiences and drive efficiency on others.
Partnerize is the leader in partnership automation. The Partnerize platform is the only of its kind to deliver a fully integrated, comprehensive suite of discovery, recruitment, optimization, payment, brand safety and fraud prevention capabilities for marketers seeking a high transparency, scalable subsidy to alleviate pressure on their unit economics as a result of over dependence on primary sales and marketing channels. Supported by unrivaled service including the category`s only in-housing support program, with Partnerize, you`re in control of the entire partnership marketing lifecycle—all on a single platform. Headquartered in NYC, Partnerize retains offices in Australia, United Kingdom, Japan, San Francisco, Philadelphia and Wilkes-Barre.
Channel Factory is a global technology and data platform that maximizes both performance efficiency and contextual suitability, delivering contextual performance for advertisers on YouTube. Channel Factory`s technology platform, ViewIQ, analyzes all YouTube channels and videos to ensure ads run on brand suitable and contextually relevant content. Channel Factory maximizes performance for advertisers on YouTube through managed service or self-service dynamic whitelists & blacklists, easily implemented through DV360 or Google Ads. Our platform is built to meet the needs of advertisers, offering standard IAB category lists or highly customized content lists in 36+ languages. Why Contextual Suitability? In our reviews of campaigns run outside of Channel Factory, we see on average 28% of an advertiser`s campaign run against unsuitable videos, such as children`s content or against the wrong language. Leveraging historical performance data is a key differentiator for Channel Factory. We do not just `set it and forget it` when it comes to contextual suitability. We incorporate active and historical campaign data into our ViewIQ platform and constantly optimize throughout the campaign, resulting in 30% efficiency in media spend.
Tempesta Media is a content marketing platform designed for digital agencies, website developers and PR firms. Despite the growing need for custom and expert content, many digital enterprises have neither the time nor the in-house resources to quickly and effectively create and distribute expert content.