| Name | Title | Contact Details |
|---|---|---|
Ravi Iyengar |
Senior Director of Technology | Profile |
RTB House is a global company that provides state-of-the-art marketing technologies for top brands and agencies worldwide. Its proprietary ad buying engine is the first in the world to be powered entirely by Deep Learning algorithms, enabling advertisers to generate outstanding results and reach their goals at every stage of the funnel.
Before transforming into The Mobile Majority, we were PaeDae – a company specializing in reward-based advertising. Our concept was simple: play games, win deals. Excitement grew as we tested our hypotheses. PaeDae watched engagement rates shoot through the roof as we built and deployed interactive advertising campaigns for our clients. But over time, we could see that it was nearly impossible to scale PaeDae within the existing mobile ecosystem. The systems just didn`t work well together. As soon as our reward-based ads ran outside our SDK-based network, engagement rates plummeted – a sign that something outside our control was breaking. Large campaigns which needed precise targeting required a massive potential audience, and the broader scale of the entire mobile ecosystem. When we tried accessing those outside tools, none of them seemed to work together. PaeDae generated high engagement rates within our network, but next to nothing when we bought outside our own.
Market Force is the leading provider of customer intelligence solutions and has brought a fresh twist and new excitement to customer experience research. Specializing in creating and delivering unique customer experience improvement programs, we work with some of the world`s largest brands and retailers to help them stand out from the crowd. Utilizing KnowledgeForce, our leading edge, proprietary online live and dynamic customer intelligence platform, our clients are able to easily understand detailed, reliable and meaningful insights from genuine customers. Working in partnership with our clients, our analysts and marketing teams convey data, identify the biggest influences in customer experiences, offer opinions, actionable insights and practical communication to all levels of their businesses. Our programs measure, manage and improve customer experiences across all your customer touch points, leading to greater customer retention, improved average transaction values and increased customer advocacy.
Turn Organic Search Into a Source of Repeatable Revenue
Havas SA is a French multinational advertising and public relations company, headquartered in Paris, France.