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Y&R has 189 offices in 93 countries around the world, with clients that include Campbell`s Soup Company, DELL, Colgate-Palmolive, Danone, Xerox, GAP, and Telefonica, among many others. At Y&R, we believe the strongest global networks have the strongest local agencies because consumers connect, consume, and commit to brands locally. At the same time, we are organically connected and have the structures, processes and culture that make collaboration across the network and global marketing effective. Y&R is a member of WPP, the world`s largest communications services group.
BorderX Lab`s mission is to connect global brands with Chinese consumers.
We create connected experiences that matter.
Kantar Millward Brown is a leading global research agency specializing in advertising effectiveness, strategic communication, media and brand equity research. Kantar Millward Brown helps clients grow great brands through comprehensive research-based qualitative and quantitative solutions. Kantar Millward Brown operates in more than 55 countries and is part of Kantar, WPP`s data investment management division.
CloudTags creates omnichannel customers. We engage shoppers digitally in-store to increase identification prior to checkout. Showing the right content in the right context in the store, our experiences allow shoppers to build digital collections of products they’re considering. In doing this, they create rich intent data. After leaving the store, our advanced predictive models use this data to increase customer engagement and sales. Based on our clients’ objectives, we can drive purchases online or drive customers back to the store.