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The Interactive Advertising Bureau (IAB) is comprised of more than 600 leading media and technology companies that are responsible for selling 86 percent of online advertising in the United States. The IAB empowers the media and marketing industries to thrive in the digital economy. The organization educates marketers, agencies, media companies and the wider business community about the value of interactive advertising. Working with its member companies, the IAB evaluates and recommends standards and practices and fields critical research on interactive advertising. Founded in 1996, the IAB is headquartered in New York City with a Public Policy office in Washington, D.C.
[x+1] makes online media and marketing more effective by identifying high-value customer and serving up offers and content that are relevant to them.
Ascend Integrated Media LLC is a custom media and marketing services agency that specializes in custom publishing, trade show and event publishing, custom content creation and content integration. Headquartered in Overland Park, Kan., the 32-year-old agency is a winner of 59 national awards in recent years. Ascend Integrated Media is uniquely positioned to work with associations, nonprofits, government agencies and companies to develop and produce brand-enhancing communications products. The company engages on behalf of the client to create, produce and distribute print, digital and mobile content associated with marketing, branding and social media initiatives. Ascend’s suite of fully integrated products and services includes print and digital magazine publishing, newspaper publishing, newsletters and e-newsletters, membership directories, product buyers' guides, exhibit guides, city guides, maps, annual reports, hotel door-drop services, advertising/sponsorship/exhibit sales representation, patient education information, website design and management, smartphone mobile app development, iPad/tablet publishing as well as social media account management, targeted text/SMS services and QR code programs.
EyeWonder, a Limelight Networks business, provides interactive digital advertising technology and services that increase the value of inventory for publishers and improve the performance of advertisers interactive ad campaigns.
BlueConic is the world`s simplest and most accessible customer data platform, built for marketers to harness the data required to power the recognition of an individual at each interaction, and then synchronize their intent across the marketing ecosystem. BlueConic was founded in 2010, and is headquartered in Boston with offices in Europe. More than 180 brands leverage the platform to drive cross-sell and upsell initiatives, increase conversions, and decrease waste to grow incremental sales and revenue, including Hearst Communications, Moen, T-Mobile, Shinola, America`s Test Kitchen, and American Kennel Club.