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TWG Plus is an end-to-end marketing company solely focused on the higher education marketplace based in Austin, Texas. Our approach combines data, strategy and creativity to deliver optimal results for our clients in student enrollment and retention.
We are G&S. We are more than a public relations firm, digital agency or creative shop. We are a team of researchers, media strategists, storytellers and engagement experts who meet our clients at the intersection of business and communications. Our purpose is to help innovative companies change the world. We live and breathe our mission to inspire people to take action, resulting in business growth for our clients. That`s why we choose to work with companies who are making a difference, every single day. Our global staff operates across four offices, New York, Raleigh, Chicago and Basel, Switzerland. Our partnership with PROI Worldwide gives us boots on the ground in 100 major cities, such as London, Hong Kong, Frankfurt, Rio de Janeiro and Tokyo We immerse ourselves in a handful of industry sectors where we have the greatest expertise: Advanced Manufacturing & Energy, Agribusiness, Financial & Professional Services, Healthcare & Wellness, and Home & Building. We never stop learning, testing and improving, so that we can provide you with the latest in Branding & Purpose, Creative & Storytelling, Crisis Communication, Demand Generation, Digital & Social Engagement, Media Relations, Reputation Management, and Research & Insights.
In 2010 we set out to change the eCommerce marketing space because we saw the obvious flaws in online advertising: Channel confusion, a reactionary system to consumer trends, blind trust in black box algorithms, over-spending, waiting forever on creative and even longer to go live. And, of course, deciphering attribution for performance. Comprised of veteran direct marketers and engineers from eHarmony, E*TRADE, Oracle and the Rubicon Project, we focus intensely on one simple objective: To create a performance marketing that actually performs. As a result, we pioneered a cloud-based marketing platform that gives our customers complete control, access to marketing channels, and delivers audience, creative, and performance – all from one beautiful user interface. We call it CANVAS.
At Highlands, we help you grow sales into existing and new markets. Our expertise lies in getting your products into the hands of consumers, quickly, cost effectively and ahead of your competitors. We want to be your partner from beginning to end, and to the next beginning.
#HigherEducation #digitalmarketing advice, analysis, best practices and insight. Passionate about establishing a new way of thinking in #enrollment marketing.