| Name | Title | Contact Details |
|---|---|---|
Tony Acuna-Rohter |
Chief Technology Officer | Profile |
Channel Factory is a global technology and data platform that maximizes both performance efficiency and contextual suitability, delivering contextual performance for advertisers on YouTube. Channel Factory`s technology platform, ViewIQ, analyzes all YouTube channels and videos to ensure ads run on brand suitable and contextually relevant content. Channel Factory maximizes performance for advertisers on YouTube through managed service or self-service dynamic whitelists & blacklists, easily implemented through DV360 or Google Ads. Our platform is built to meet the needs of advertisers, offering standard IAB category lists or highly customized content lists in 36+ languages. Why Contextual Suitability? In our reviews of campaigns run outside of Channel Factory, we see on average 28% of an advertiser`s campaign run against unsuitable videos, such as children`s content or against the wrong language. Leveraging historical performance data is a key differentiator for Channel Factory. We do not just `set it and forget it` when it comes to contextual suitability. We incorporate active and historical campaign data into our ViewIQ platform and constantly optimize throughout the campaign, resulting in 30% efficiency in media spend.
Klout measures influence online. When you create content or engage, you impact others. Klout analyzes that impact to find your Klout Score, influential topics, and your influencers. Klout is the standard for influence. Top brands such as Disney, Audi, and Turner use Klout Perks to reach and engage influencers. Over 5,000 applications and partners use Klout data to display Klout Scores, prioritize based on Score or topics, and segment users.
At Vision we give you the power to quickly and effectively create relevant, personalized engagement at scale through an intelligent, data-driven marketing supply chain. We provide cross channel marketing solutions, personalized direct response campaigns and marketing automation and distribution solutions for top national brands, leading retailers, insurance companies, financial institutions, healthcare companies and not-for-profit organizations. We also turn larger-than-life ideas into reality with large format graphics displayed at stadiums, in retail spaces and at major events.
Pinnacle Advertising is a full-service strategic, future-forward, creative marketing agency. We drive retail traffic, build brands, craft strategy and persuade consumers to buy. We house a state-of-the-art production studio, Infitium. Infitium is a fully staffed studio with the very best editors, producers, photographers, and videographers – delivering, up to the moment multi-channel content for our ambitious, fast-paced client teams. Our Clients Include: Honda WeatherTech MetroVac Gander Mountain Camping World AES Four Seasons Heating & Cooling
Zipscene enhances restaurant marketing by finding patterns in data. We have the most comprehensive understanding of the factors that influence dining patterns. As a result, our clients consistently experience enhanced marketing performance across all channels. To date, more than 60 national restaurant brands have come to Zipscene to help them deliver more effective digital marketing that drives sales.