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Welcome to iris, a global creative innovation agency, where brave brands are built, ideas have guts and rebellious work reaps rewards and awards alike. But we don`t just build brands; we build Participation Brands. We give them a purpose and relevance in today`s society and help them to innovate and shape culture.
Create Co-Market Advertising that Breaks-Thru. Discover and choose Content IP partners like TV shows and create co-market ads that move your consumers -- in moments. Nothing like this exists.
Brand Institute is the global leader in brand name and identity development. We provide a broad portfolio of services to our healthcare, consumer and business-to-business clients, including name development, trademark searches, market research, regulatory and visual identity solutions. As a company that provides specialized services to a sophisticated and discerning clientele, our people are paramount to our success. We staff each of our 17 global offices with experienced and knowledgeable professionals who provide attentive service and insightful strategic direction. Our Miami-based Headquarters Operational Team is the most experienced in our industry with over 370 years of combined branding experience. Our subsidiary, Drug Safety Institute (DSI), is led by former regulatory officials from the FDA, EMA and Health Canada. These industry thought leaders helped shape the global regulatory landscape as it pertains to proprietary (brand) and nonproprietary (USAN/INN) name development. They are now full-time Brand Institute employees who provide our clients with unparalleled guidance in the fields of name strategy, name safety research, labeling/packaging, and risk management. Our service-centric mindset, leading-edge team of regulatory professionals, and tenured operational staff have helped us become the #1 company in our category. We have partnered on the development of over 3,330 brand names and identities, and partner on approximately 80% of the drug names approved worldwide every year.
Before transforming into The Mobile Majority, we were PaeDae – a company specializing in reward-based advertising. Our concept was simple: play games, win deals. Excitement grew as we tested our hypotheses. PaeDae watched engagement rates shoot through the roof as we built and deployed interactive advertising campaigns for our clients. But over time, we could see that it was nearly impossible to scale PaeDae within the existing mobile ecosystem. The systems just didn`t work well together. As soon as our reward-based ads ran outside our SDK-based network, engagement rates plummeted – a sign that something outside our control was breaking. Large campaigns which needed precise targeting required a massive potential audience, and the broader scale of the entire mobile ecosystem. When we tried accessing those outside tools, none of them seemed to work together. PaeDae generated high engagement rates within our network, but next to nothing when we bought outside our own.
Integrated Merchandising Solutions is a diverse landscape. We`re interested in creative thinkers; whether you`re a designer, a procurement specialist, a logistics whiz or a data scientist. We reward our team with an exceptional work/life balance, great benefits and exciting work. 𝗪𝗵𝗮𝘁 𝘄𝗲 𝗱𝗼: IMS represents leading brands at the point of purchase – in store, online, and behind the scenes – including digital and traditional signage, print and POP, branded merchandise, and more. Our marketplace is solution agnostic, so our clients achieve best execution at lowest price throughout North America. Our integrated platform (planning, procurement, freight, warehousing, kitting, fulfillment, field execution, analytics, and program management) empowers our clients to stay at the strategic level, knowing that we can help turn their marketing vision into a reality. 𝗛𝗼𝘄 𝘄𝗲`𝗿𝗲 𝗰𝗼𝗻𝗻𝗲𝗰𝘁𝗲𝗱: IMS is wholly owned by Omnicom Group (NYSE: OMC), an inter-connected global network of leading marketing communication companies.