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Motive is a hybrid agency focusing on nontraditional communications at the cutting edge of digital, experiential, promotional and social marketing. Motive develops and executes ideas that create relationships through deep levels of engagement between brands and their consumers. Winner of the 2011 Grand Ex Award – the experiential industry’s most prestigious honor – for its work on the DEWmocracy 2 campaign, the agency handles work for the Cartoon Network, Mountain Dew, Sierra Mist, Boingo, Native Eyewear, Matador Beef Jerky, SoBe, Van`s Natural Foods and other consumer brands.
We were founded on the belief that the communications industry has changed, and that change is just the beginning of a fundamental shift in the way consumers will ultimately engage with brands. In 2007, we coined the phrase, “The Consumer is the Medium,” a philosophy which has guided our approach to the biggest challenges facing some of the world`s most influential brands including adidas Originals, Chanel, Coca-Cola, Google and TripAdvisor. Our unique thought leadership model involves identifying the core of a brand`s communication problem and deploying a creative solution in the most effective medium possible, turning creative ideas into powerful business tools. The result is a body of work which spans every medium, from traditional communications to retail environments to digital platforms and social activations, all aimed at empowering the most important medium, the audience. We have been recognized for our breakthrough communication solutions throughout the industry and been featured as the “Agency to Watch” in both AdAge`s and Creativity`s Agency A-Lists. Our work has twice won the Crème De La Crème award for the best work across the entire WPP network and most recently garnered 8 Cannes Lions in 2012, including the inaugural Grand Prix for mobile marketing.
Fuel is a full-service online marketing agency specializing in e-Commerce solutions for the travel and hospitality industry. Since being established in 1994 in Myrtle Beach S.C., Fuel has expanded to a total of six locations: Myrtle Beach, SC; Charlotte, NC; Breckenridge, CO; Cleveland, OH; and Sofia, Bulgaria.
Droga5 is a creative and strategic advertising agency headquartered in New York, with an office in London. Founded in 2006, Droga5’s clients include Ancestry, Belstaff, Blue Apron, Chase, CoverGirl, Danone, ESPN, Georgia-Pacific, Google, Heineken, Johnsonville, LVMH, MailChimp, Mattress Firm, Mondelēz International, The Nature’s Bounty Co., The New York Times, Peroni, Pizza Hut, Prudential, Sprint, Tencent, Under Armour, Unilever, and the Y, among others. Droga5 has won Agency of the Year 13 times in the last 11 years and is the only agency to be named to Advertising Age’s A-List over seven consecutive years.
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