| Name | Title | Contact Details |
|---|---|---|
Mark Herschberg |
Chief Technology Officer | Profile |
Growletter is a company that provides advertising services to help grow your newsletter. They offer done-for-you Meta, Twitter, and TikTok ad management and creative from the worlds best newsletter marketers.
TBWA\Chiat\Day is part of TBWA Worldwide (www.tbwa.com) and has offices in New York, Los Angeles and Nashville.
Channel Factory is a global technology and data platform that maximizes both performance efficiency and contextual suitability, delivering contextual performance for advertisers on YouTube. Channel Factory`s technology platform, ViewIQ, analyzes all YouTube channels and videos to ensure ads run on brand suitable and contextually relevant content. Channel Factory maximizes performance for advertisers on YouTube through managed service or self-service dynamic whitelists & blacklists, easily implemented through DV360 or Google Ads. Our platform is built to meet the needs of advertisers, offering standard IAB category lists or highly customized content lists in 36+ languages. Why Contextual Suitability? In our reviews of campaigns run outside of Channel Factory, we see on average 28% of an advertiser`s campaign run against unsuitable videos, such as children`s content or against the wrong language. Leveraging historical performance data is a key differentiator for Channel Factory. We do not just `set it and forget it` when it comes to contextual suitability. We incorporate active and historical campaign data into our ViewIQ platform and constantly optimize throughout the campaign, resulting in 30% efficiency in media spend.
Unbounce started in 2009 when “landing pages” were little more than a buzzword. Today we`re the world`s leading landing page platform with a workplace of over 195 people and over 10 very good office dogs. As one of Canada`s fastest-growing tech companies with offices in both Vancouver and Berlin, Unbounce has powered over 1 Billion conversions to date and serves more than 15,000 customers worldwide. What`s next? We see marketers eager to pair their expertise with AI insights to create and optimize the highest-converting campaigns possible with Unbounce Conversion Intelligence™. It`s no secret that we`ve been making huge investments in machine learning and artificial intelligence, and launched our first AI-powered feature, Smart Traffic, in 2019. Learn about what we mean by conversion intelligence here: https://bit.ly/3cwyXq9 At Unbounce, we often say WYSIWYG (“What You See Is What You Get”) to describe our landing page builder, but the same is true of our workplace culture as well. We`re unabashedly a Vancouver company with west coast vibes, which means we take our work-life balance seriously. Generous vacation policies, professional development budgets for every employee, and weekly social events help make Unbounce the type of place you want to tell your friends about.
Troika, a brand experience agency, partners with global entertainment, sports media and consumer brands to build meaningful experiences for audiences and fans. We combine strategic thinking and creativity to deliver the most innovative solutions for clients. Clients include AT&T, Hulu, ABC, ESPN, Riot Games, Turner and Pechanga Resort and Casino, among many others.