| Name | Title | Contact Details |
|---|---|---|
Preeti Patel |
Vice President of Technology | Profile |
Arthur Fullerton |
Chief Technology Officer | Profile |
Mercury Media is the largest privately owned, full service direct response media agency in the country with offices in Santa Monica, CA, Philadelphia, PA, New York, NY and Framingham, MA. Established in 1989, Mercury Media specializes in long form, short form, digital and Hispanic direct response advertising and is committed to providing its clients with best-in-class measured media solutions across multiple platforms to achieve their strategic objectives and maximize their return on investment. By leveraging its unparalleled experience in direct response media and cutting edge analytics, the agency develops and executes innovative media campaigns that deliver superior results.
Channel Factory is a global technology and data platform that maximizes both performance efficiency and contextual suitability, delivering contextual performance for advertisers on YouTube. Channel Factory`s technology platform, ViewIQ, analyzes all YouTube channels and videos to ensure ads run on brand suitable and contextually relevant content. Channel Factory maximizes performance for advertisers on YouTube through managed service or self-service dynamic whitelists & blacklists, easily implemented through DV360 or Google Ads. Our platform is built to meet the needs of advertisers, offering standard IAB category lists or highly customized content lists in 36+ languages. Why Contextual Suitability? In our reviews of campaigns run outside of Channel Factory, we see on average 28% of an advertiser`s campaign run against unsuitable videos, such as children`s content or against the wrong language. Leveraging historical performance data is a key differentiator for Channel Factory. We do not just `set it and forget it` when it comes to contextual suitability. We incorporate active and historical campaign data into our ViewIQ platform and constantly optimize throughout the campaign, resulting in 30% efficiency in media spend.
SCORR Marketing is the leading marketing and communications firm in the health sciences industry. We partner with organizations involved in global research, development and commercialization of biopharmaceutical and device products and the delivery of health care products and services. At SCORR, we achieve results for our clients by applying our proven, disciplined approach to synthesize market intelligence, strategy and creativity. We have locations across North America and Europe.
Brand Value Accelerator (BVAccel), one of the original six pioneer Shopify Plus Partners and currently one of the fastest growing Shopify Plus partner agencies worldwide, is a new breed of end-to-end commerce consultancy that exists to drive meaningful results for digital brands. With a best-in-class technology stack, made possible through strategic partnerships with Shopify Plus, Dynamic Yield, Yotpo, Impact Radius, and Google, we build valuable shopping experiences for our high-volume, high-growth merchants. In addition to Front-End and Back-End Website Development, we specialize in Optimization & Insights (CRO and Analytics), UX/UI Design, Digital Marketing (including Paid Media Strategy and Partnership Marketing), and Amazon/Marketplace Management. BVAccel is headquartered in San Diego, CA with additional offices in Columbus, OH, Los Angeles, CA, New York, NY, and Tijuana, Mexico.