| Name | Title | Contact Details |
|---|---|---|
Preeti Patel |
Vice President of Technology | Profile |
Arthur Fullerton |
Chief Technology Officer | Profile |
Channel Factory is a global technology and data platform that maximizes both performance efficiency and contextual suitability, delivering contextual performance for advertisers on YouTube. Channel Factory`s technology platform, ViewIQ, analyzes all YouTube channels and videos to ensure ads run on brand suitable and contextually relevant content. Channel Factory maximizes performance for advertisers on YouTube through managed service or self-service dynamic whitelists & blacklists, easily implemented through DV360 or Google Ads. Our platform is built to meet the needs of advertisers, offering standard IAB category lists or highly customized content lists in 36+ languages. Why Contextual Suitability? In our reviews of campaigns run outside of Channel Factory, we see on average 28% of an advertiser`s campaign run against unsuitable videos, such as children`s content or against the wrong language. Leveraging historical performance data is a key differentiator for Channel Factory. We do not just `set it and forget it` when it comes to contextual suitability. We incorporate active and historical campaign data into our ViewIQ platform and constantly optimize throughout the campaign, resulting in 30% efficiency in media spend.
Maxus is a global network of local media agencies with services including communications strategy, media planning and buying, digital marketing, social media strategy, SEO, PPC, direct response media, data analytics, and marketing ROI evaluation. Our team of around 2,500 people across 55 markets worldwide, work for some of the world’s most well-known advertisers, and Maxus has been the fastest growing agency network over the last 5 years. (Source: Recma) We are part of GroupM, the world’s largest media investment management group that serves as the parent company for all of WPP’s media agencies, and which buys over one third of the world’s media every day.
d50 Media is a leading acquisition marketing agency with proven expertise in growing brands through a unique multi-channel approach to optimizing clients’ marketing budgets. We reach the right audiences with the right content where and when they are most receptive – fueling engagement and driving measurable results. Our analytics-driven approach allows us to help clients acquire more business by optimizing integrated marketing campaigns across Direct Response TV (DRTV), Analytics, Email, Search Marketing, Affiliate Marketing, Web Design, and Video Content Creation.
Omnicom Group Inc. Omnicoms branded networks and specialty firms provide services in four disciplines: advertising, customer relationship management, public relations and specialty services.
UniComm Media Group is a full service marketing and advertising consulting firm in Greenville, SC. Our client base is wide-ranging, but our specialty is in the Hispanic Market. The Hispanic market responds to different mediums and promotional strategies. From nuances within the Spanish language to the unique ways the Hispanic market responds to a company`s marketing efforts, each detail has an effect on a company`s marketing campaign. UniComm Media Group understands these complex details. We are uniquely positioned and in tune with what makes the Hispanic market react to a marketing campaign.