| Name | Title | Contact Details |
|---|---|---|
Amit Nayar |
Vice President of Technology | Profile |
In 2010 we set out to change the eCommerce marketing space because we saw the obvious flaws in online advertising: Channel confusion, a reactionary system to consumer trends, blind trust in black box algorithms, over-spending, waiting forever on creative and even longer to go live. And, of course, deciphering attribution for performance. Comprised of veteran direct marketers and engineers from eHarmony, E*TRADE, Oracle and the Rubicon Project, we focus intensely on one simple objective: To create a performance marketing that actually performs. As a result, we pioneered a cloud-based marketing platform that gives our customers complete control, access to marketing channels, and delivers audience, creative, and performance – all from one beautiful user interface. We call it CANVAS.
At Emma, our mission is to help marketers do their very best work. Part of that means taking sophisticated things (marketing things, mostly) and turning them into powerful features that are an absolute joy for our clients to use. It`s also about taking every opportunity to provide marketers with more and more value every step of the way. Emma Plus is our best effort to do just that. Emma Plus is our new email automation platform that helps marketing teams of all sizes do more with (and get more from) every aspect of their email marketing. It`s full of next-level capabilities that help you send relevant, timely email faster than ever.
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