| Name | Title | Contact Details |
|---|---|---|
Wickus Martin |
Senior Vice President of Technology and Engineering | Profile |
We know companies have the right—and the obligation—to be great. Your brand has a chance every day to add to the popular discourse; from the products and experiences to the creative work, to the company’s behaviors. Every single thing we do is a chance to be better than before. We won`t do ordinary, and we won`t let you either. Founded in 2006, Zambezi is headquartered in Culver City, California. Our employees, are as diverse as they are talented. We fill our agency with experts from a variety of backgrounds so that we can transcend traditional agency thinking. We are an open, collaborative and passionate group.
Placemedia is a programmatic television advertising exchange. In partnership with numerous MVPDs and programmers, placemedia improves monetization of unsold or undersold ad inventory. Through ad inventory aggregation and set top box data, we deliver better targeting, thereby enhancing the value of ad inventory for our media partners. Placemedia`s sales and business operations are based in New York City with our Technology Group located in Salt Lake City.
Channel Factory is a global technology and data platform that maximizes both performance efficiency and contextual suitability, delivering contextual performance for advertisers on YouTube. Channel Factory`s technology platform, ViewIQ, analyzes all YouTube channels and videos to ensure ads run on brand suitable and contextually relevant content. Channel Factory maximizes performance for advertisers on YouTube through managed service or self-service dynamic whitelists & blacklists, easily implemented through DV360 or Google Ads. Our platform is built to meet the needs of advertisers, offering standard IAB category lists or highly customized content lists in 36+ languages. Why Contextual Suitability? In our reviews of campaigns run outside of Channel Factory, we see on average 28% of an advertiser`s campaign run against unsuitable videos, such as children`s content or against the wrong language. Leveraging historical performance data is a key differentiator for Channel Factory. We do not just `set it and forget it` when it comes to contextual suitability. We incorporate active and historical campaign data into our ViewIQ platform and constantly optimize throughout the campaign, resulting in 30% efficiency in media spend.
Nelson Schmidt Inc. is a full-service marketing communications agency with offices in downtown Milwaukee and Madison, Wis. Named by “BtoB Magazine” as the Top Agency of the Year in 2013, Nelson Schmidt has been recognized by the publication as a leading marketing firm for seven consecutive years. Nelson Schmidt serves U.S. and international clients within select considered purchase industries including Alliance Laundry Systems, Honeywell, McKesson, Polaris Industries and the Wisconsin Economic Development Corporation. Nelson Schmidt is a member of MAGNET , the Marketing & Advertising Global Network; American Advertising Federation ; Public Relations Society of America ; Business Marketing Association ; and Milwaukee Water Council.