| Name | Title | Contact Details |
|---|---|---|
Derek Kramer |
Vice President Of Technology | Profile |
Brian Collins |
Vice President of Technology | Profile |
Channel Factory is a global technology and data platform that maximizes both performance efficiency and contextual suitability, delivering contextual performance for advertisers on YouTube. Channel Factory`s technology platform, ViewIQ, analyzes all YouTube channels and videos to ensure ads run on brand suitable and contextually relevant content. Channel Factory maximizes performance for advertisers on YouTube through managed service or self-service dynamic whitelists & blacklists, easily implemented through DV360 or Google Ads. Our platform is built to meet the needs of advertisers, offering standard IAB category lists or highly customized content lists in 36+ languages. Why Contextual Suitability? In our reviews of campaigns run outside of Channel Factory, we see on average 28% of an advertiser`s campaign run against unsuitable videos, such as children`s content or against the wrong language. Leveraging historical performance data is a key differentiator for Channel Factory. We do not just `set it and forget it` when it comes to contextual suitability. We incorporate active and historical campaign data into our ViewIQ platform and constantly optimize throughout the campaign, resulting in 30% efficiency in media spend.
A business unit within AT&T, Xandr powers a global marketplace for premium advertising. Our data-enabled technology platform, encompassing Xandr Invest and Xandr Monetize, optimizes return on investment for both buyers and sellers. For more than 143 years, AT&T has used data and technology to inform and improve the consumer experience.
Swanson Russell is an integrated, full-service marketing communication agency, with a focus on six key industries: Outdoor Recreation, Green/Turf, Agribusiness, Health Care, Construction and Regional Brands. That`s what we do, and it`s all we do. Which means we know those industries – and the people who live them – like the back of our hand.
Kobie Marketing is a global leader in loyalty marketing and an industry pioneer, delivering end-to-end strategy, technology and program management solutions. For over 25 years, Kobie has provided innovative loyalty experiences to the world`s most successful brands, helping clients receive incremental revenue, product and household penetration, and brand advocacy. The company drives results and ROI through Kobie Alchemy®, a best-in-class loyalty marketing technology platform. Forrester recently named Kobie a leading loyalty marketing service provider, ranking the company highest for its technology platform, customer satisfaction and program management services.
At Code SixFour, our sole business is that of helping benefits advisors grow their capabilities and maximize their client relationships. The name Code SixFour comes from the Standard Industry Classification industry segment ""code 64"": insurance agents and brokers. Our business is a member based model. As a membership organization, our operating philosophy is built on relevancy and speed. We seek to provide services that respond quickly to the market, and that can immediately impact a broker or agents daily work. Further, we are constantly adding new insights and tools based on member feedback.