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Before transforming into The Mobile Majority, we were PaeDae – a company specializing in reward-based advertising. Our concept was simple: play games, win deals. Excitement grew as we tested our hypotheses. PaeDae watched engagement rates shoot through the roof as we built and deployed interactive advertising campaigns for our clients. But over time, we could see that it was nearly impossible to scale PaeDae within the existing mobile ecosystem. The systems just didn`t work well together. As soon as our reward-based ads ran outside our SDK-based network, engagement rates plummeted – a sign that something outside our control was breaking. Large campaigns which needed precise targeting required a massive potential audience, and the broader scale of the entire mobile ecosystem. When we tried accessing those outside tools, none of them seemed to work together. PaeDae generated high engagement rates within our network, but next to nothing when we bought outside our own.
Cross MediaWorks (CMW) is driving the advanced TV revolution. With more the 300 employees worldwide, CMW companies are leading the next generation of cross-platform solutions with turnkey addressable TV capabilities, data-driven media solutions, and performance-based marketing. Leveraging our incredible scale, CMW clients and partners can effectively target audiences with relevant messages, while simplifying advertising workflows across all screens. Cross MediaWorks companies include Cadent, one2one Media and TCA.
The National Mango Board (NMB) is a national industry funded agriculture promotion group that focuses on promotion and research for U.S. and imported fresh mangos. Our mission is to increase consumption of fresh mangos in the U.S. by inspiring consumers and educating them about the culture, flavor, and nutrition of mangos, while bringing the industry together. The NMB is guided by Board Members made up of industry leaders; 8 Importers, 7 Foreign Producers, 2 Domestic Producers and 1 First-handler. Board Members serve three-year terms and can be nominated for two concurrent terms. The Board Members create the Strategic Plan, approve yearly budgets and are hands-on in the creation of programs; all addressing our mission of increasing the awareness and consumption of fresh mangos in the U.S.
We specialize in helping B2B sales organizations with their number one challenge; generating qualified prospects. We have built an inside sales team for-hire that becomes the lead generation engine for our clients; providing a consistent flow of qualified leads or appointments.
UpRoar Partners is a top sales outsourcing & strategy company that boosts the sales performance of B2B service companies. Schedule a strategy call today!