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As one of the largest engagement marketing and promotions companies in the nation, YA serves Fortune 500 brands and their agency partners. YA engages tens of millions of consumers by managing over 3,500 programs a year and hosting over 700 simultaneous digital experiences. YA DRIVES CUSTOMER ACTION We create, build, design, fulfill and manage interactive rewards, sweepstakes, contests, games and loyalty programs for some of the world`s largest brands. From strategy and creative to technology and execution, fulfillment and compliance, we engage customers to take action, buy more and spread the word. END TO END SERVICES Behind the scenes of every promotion, our team ensures all of the pieces come to life, flawlessly Whether we work directly with you or collaborate with your agency, our services are based on your business and marketing needs. We can partner with you in all phases of your program development, starting with the strategy and ideation or step in to manage critical components of the execution. RETURN ON MARKETING INVESTMENT All of our promotional solutions and services are designed to provide you with a trusted, one-stop approach to ensure our programs engage your customers and delivers a return on your marketing investment. YA develops innovative programs that drive sales and loyalty throughout the entire lifecycle of the customer, whether you want to stimulate acquisition, growth or retention. YA has the experience to build trust for brands in every major product category, and the originality to continuously captivate your customers ever-changing interests and needs.
Founded in 1998 and headquartered in Chicago, IL, eshots` event marketing data capture and insights offerings allow its clients to better target attendees so they turn into customers. We combine a team of experiential marketing strategists with a suite of proprietary data capture apps and measurement platforms to deliver actionable intelligence. Using these data sources, clients are able to improve their event experience, better target consumers, and demonstrate the impact of an event on their organization. We are proud to have some of the most respected enterprise brands as clients, including American Family Insurance, Ford Motor Company, Mercedes-Benz, Nissan, and the U.S. Air Force, to name a few. In 2019, eshots helped its clients capture 2 million consumer leads from over 25,000 event days.
Eyeota is an audience technology platform that enables the intelligent use of data. We work with marketers, data owners and research companies to provide distinct, comprehensive and qualified audience data. Our technology platform transforms audience data so that organizations can make smarter business decisions, understand customers and enrich marketing strategies.
PlayerWON is the in-game advertising platform for free-to-play console and PC video games that lets players earn rewards in exchange for watching ads.
Interpublic is one of the world`s premier advertising and marketing services companies. Our agency brands deliver custom marketing solutions to many of the world`s largest advertisers. We cover the spectrum of marketing disciplines and specialties, from public relations and consumer advertising, to mobile and search engine marketing. Our client solutions vary from project-based activity involving one agency and its client to long-term, fully-integrated campaigns created by a group of our companies working together on behalf of a client. With offices in over 100 countries, we can operate in a single region or align work globally across all major world markets. Interpublic employs approximately 50,200 marketing professionals. Based in New York City, Interpublic sets company-wide financial objectives and corporate strategy, directs collaborative inter-agency programs, establishes financial management and operational controls, guides personnel policy, conducts investor relations and initiates, manages and approves mergers and acquisitions. In addition, we provide limited centralized functional services that offer our companies operational efficiencies, including accounting and finance, marketing information retrieval and analysis, legal services, real estate expertise, travel services, recruitment aid, employee benefits and executive compensation management.