The Interactive Advertising Bureau (IAB) is comprised of more than 600 leading media and technology companies that are responsible for selling 86 percent of online advertising in the United States. The IAB empowers the media and marketing industries to thrive in the digital economy. The organization educates marketers, agencies, media companies and the wider business community about the value of interactive advertising. Working with its member companies, the IAB evaluates and recommends standards and practices and fields critical research on interactive advertising. Founded in 1996, the IAB is headquartered in New York City with a Public Policy office in Washington, D.C.
ENGAGE. EDUCATE. ENTERTAIN. You`ve done the hard part to get people into your business. What are you doing to market to them once they`re inside? That`s where we come in. Spectrio is one of the nation`s leading providers of in-store marketing solutions powered by content and technology. Known for cultivating highly-engaging consumer experiences through powerful, professionally-produced content, Spectrio`s Digital Signage, Overhead Music and Messaging, On-Hold Marketing and Wi-Fi Marketing technologies enable clients to engage, educate and entertain their customers across all touch points. Spectrio serves more than 90,000 locations, ranging from individually-owned businesses to Fortune 500 companies in nearly every industry.
TargetX has served as an innovative force in the field of higher education, helping colleges and universities customize and implement effective and innovative technology solutions. A leading CRM company, TargetX provides a campuswide solution to help colleges build relationships and forge lifelong communications with their most important constituencies, including prospective students, current students, alumni and potential donors. The company`s CRM is built on the powerful development platform of Salesforce.com” the worldwide leader in customer relationship management and a pioneer in cloud computing. With its 19-year reputation for innovative technology and industry expertise, TargetX has become one of the most trusted CRM providers in higher education.
Coyne Public Relations, LLC, is a full-service public relations agency with expertise in a variety of categories. The agency consistently displays the knowledge and creativity that has made it one of the country’s fastest growing agencies. Prominent companies including The Walt Disney Company, Hard Rock International, Red Robin Gourmet Burgers, Chrysler, Goodyear Tire & Rubber Company, Mary Kay, Shell Lubricants and Pfizer look to Coyne Public Relations to create high-profile public relations programs that deliver significant results and help them achieve their marketing communications goals. The agency has won more than 100 industry honors in just the past year. Recent awards include being named Midsize Agency of the Year by PRWeek, Consumer Agency of the Year, Best Agency to Work For in America and Small Agency of the Year by The Holmes Report.
We put people in the content and we market content. We do it by nurturing the talented people who work here and growing in ways that expand and support our core business.