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The Interactive Advertising Bureau (IAB) is comprised of more than 600 leading media and technology companies that are responsible for selling 86 percent of online advertising in the United States. The IAB empowers the media and marketing industries to thrive in the digital economy. The organization educates marketers, agencies, media companies and the wider business community about the value of interactive advertising. Working with its member companies, the IAB evaluates and recommends standards and practices and fields critical research on interactive advertising. Founded in 1996, the IAB is headquartered in New York City with a Public Policy office in Washington, D.C.
Socialyte is an award-winning creative agency and content production studio led by industry pioneer Beca Alexander.
Perion powers innovation. We are a global technology company that delivers high-quality advertising solutions to brands and publishers. Perion is committed to providing outstanding execution. From high-impact ad formats to branded search and a unified social and mobile programmatic platform – we`ve got you covered. Our digital ad firm Undertone provides brands with standout, high-impact cross-screen creative that captures consumer attention and drives engagement. Our social and mobile platform Growmobile provides marketers with an unmatched solution for acquiring and engaging app users. And Codefuel provides publishers with engagement and monetization solutions, using high-quality ad formats and search results.
HLK is a full-service digital agency driven to create authentic brand experiences. Our deep understanding of your brand, your consumer and how these two choose to interact in the digital space is the true value we provide. The digital consumer expects fresh and faster thinking that enriches their experience with your brand across all sales channels. And that`s exactly the thinking you`ll find across all our disciplines. Our services include audience segmentation and analysis, user experience design, content development and distribution, data analytics and visualization, omni-channel design and development and media planning and buying. Beyond a world-class digital fluency, our tireless focus is on creating authentic brand experiences that drive engagement and deliver success. Authenticity and transparency are what today`s consumers demand from the products they purchase and brands they embrace. We get that, which is why authenticity is at the core of everything we create.