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Barometric empowers brands to pursue digital advertising with comfort and confidence — unlocking the true power of digital by deriving value from data. Originally developed as an internal tool for AdTheorent`s data-driven digital ad network, Barometric currently processes 3-4 billion ad calls per day. Since 2011, Barometric has served, tracked, and organized petabytes of data for use by AdTheorent`s predictive modeling platform, delivering unparalleled accuracy.
We began in 1876 in Chicago as the N.M. Johnson Company, “Blank Book Manufacturers and Book Binders.” About the same time as General George Custer and his troops were defeated in the Battle of Little Bighorn in the Montana Territory, our first advertisement appeared in the 1876-77 Chicago Business Directory. When Thomas Stephen Quin joined the company in 1896, the business was renamed Johnson and Quin. Throughout the years, Johnson and Quin has prospered by deploying the latest technologies and adapting to the changing marketplace. The company led the introduction of laser printing to the Midwest in 1979, which soon transformed Johnson and Quin into a full-service direct mail production company. We offer the latest in direct mail production, integrated marketing solutions, data services and personalization technologies, cutting-edge printing with both laser and ink jet printers, and certified data security practices. The innovation, flexibility, and solid financial credentials that propelled us throughout our 139-year history remains at the core of the way we work today.
In 1984, TBWA helped launch Apple`s first Macintosh personal computer with the iconic “1984” commercial. In 1997, TBWA once again disrupted traditional advertising with the “Think Different” campaign. As the Apple brand grew, the need for a confidential, creative incubator with a dedicated team focused solely on game-changing work became more evident. In 2006, TBWAMedia Arts Lab was born. Today, Media Arts Lab has seven dedicated global offices and 20 network offices around the world. Headquartered in Los Angeles, California, Media Arts Lab is housed in a unique 50,000 square foot space, hidden in plain sight from the outside world. TBWAMedia Arts Lab is part of the TBWA Worldwide network.
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TravelBoom specializes in developing and executing customized data-driven marketing solutions that drive direct bookings and growth for our clients. With over 25 years of experience in digital marketing for travel and hotels, TravelBoom leverages advanced data science and analytics to uncover insights and develop strategies that greatly enhance results for our clients and reduce their reliance on third-party channels.