The Interactive Advertising Bureau (IAB) is comprised of more than 600 leading media and technology companies that are responsible for selling 86 percent of online advertising in the United States. The IAB empowers the media and marketing industries to thrive in the digital economy. The organization educates marketers, agencies, media companies and the wider business community about the value of interactive advertising. Working with its member companies, the IAB evaluates and recommends standards and practices and fields critical research on interactive advertising. Founded in 1996, the IAB is headquartered in New York City with a Public Policy office in Washington, D.C.
iome provides a digital platform for targeted location-based advertising, discounts and brand marketing. It delivers internet and mobile services that link activities, interests, locations, routes and places so consumers can plan, book, save and share - all based on their preferences and where they are at any time.
Marketing Department as a Service. Mojenta is a full-service marketing agency exclusively serving B2B telecom, IT, cloud services, and SaaS companies.
Sociomantic is about smarter, easier, more effective display advertising. We help the world’s largest online marketers drive incremental sales at scale, delivering real-time results with full transparency. We are driven by a constant curiosity about new technologies, our commitment to research and innovation, and our dedication to customer success. We thrive on outperforming expectations, and we are working hard to pioneer the industry’s most advanced digital marketing solutions. We want to turn the existing market upside down with innovative technologies and out-of-this world service. And we want to have fun doing it. Founded in Berlin in 2009, the company was born out of the combined expertise of our founding members in the areas of online marketing, scalable computing, and network analysis. Though our roots are in the German capital, we are proud to have had a truly global mindset at the core of our business since day one. The international experience of our team ties us to many parts of the world, from Australia to Texas, from Estonia to Argentina, from India to Egypt – and many places in between.
Hybrid Theory is a new breed of digital services partner for brands and agencies, offering flexible consulting, hands-on support, and independent managed execution. We harness the best combinations of technology and talent to power smarter, data-driven advertising across the full customer journey, making the complex simple.