360 is not just our name, it`s our approach. We create multiple brand touch-points that surround your audience wherever they go, whatever media they consume, and whenever they have opportunities to interact with your brand. The 360 approach surrounds your target audience with a full sphere of media and other touch points online and off. We leverage and integrate earned media, social media and owned channels, starting with a clear call to action for consumers.
HL Group is a strategic marketing, communications, and media relations firm. The company was founded in 2001 by Hamilton South and Lynn Tesoro and encompasses offices in New York and Los Angeles.
Colangelo Synergy Marketing is one of the leading companies in the Business Services sector.
Wilde offers direct marketing solutions utilizing in-house lettershop, database development and fulfillment resources. Marketing solutions include direct mail optimization, customer acquisition and retention programs
Channel Factory is a global technology and data platform that maximizes both performance efficiency and contextual suitability, delivering contextual performance for advertisers on YouTube. Channel Factory`s technology platform, ViewIQ, analyzes all YouTube channels and videos to ensure ads run on brand suitable and contextually relevant content. Channel Factory maximizes performance for advertisers on YouTube through managed service or self-service dynamic whitelists & blacklists, easily implemented through DV360 or Google Ads. Our platform is built to meet the needs of advertisers, offering standard IAB category lists or highly customized content lists in 36+ languages. Why Contextual Suitability? In our reviews of campaigns run outside of Channel Factory, we see on average 28% of an advertiser`s campaign run against unsuitable videos, such as children`s content or against the wrong language. Leveraging historical performance data is a key differentiator for Channel Factory. We do not just `set it and forget it` when it comes to contextual suitability. We incorporate active and historical campaign data into our ViewIQ platform and constantly optimize throughout the campaign, resulting in 30% efficiency in media spend.