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WhatCounts is an email marketing and personalization platform empowering marketers to elevate customer targeting and daily email strategy and execution. With WhatCounts, marketers can seamlessly fold data into their marketing campaigns to create personalized, 1:1 customer experiences across channels, such as email, social, SMS, and Google Display Networks. Whether working within our SaaS platform or with our full-service digital agency, our team is committed to helping you reach your marketing goals and increase retention, brand affinity, and revenue.
As a global leader in Artificial Intelligence technology, Quantcast is using machine learning to drive human learning to help brands grow in the AI-era. Founded in 2006, Quantcast is the real-time pulse of the Internet helping marketers and publishers understand their audiences through 1st party direct measurement. With the largest AI-driven audience insights platform measuring over 150 million web destinations, Quantcast`s predictive analytics powers insights, targeting and measurement solutions for marketers, agencies, consultancies and publishers worldwide. Headquartered in San Francisco, Quantcast employs more than 800 employees in 22 offices across 10 countries.
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TargetSpot is the largest most advanced digital audio advertising platform, connecting top national brands and local advertisers to highly engaged Internet and mobile audiences. Advertisers work with TargetSpot to deliver high-impact audio, display and pre-roll video advertising to millions of listeners. TargetSpot advertisers can target consumers by demographics, listening preferences, psychographic segmentation, and geography down to postcode level, while benefitting from real-time reporting and analytics, as well as access to its more than 85 content partners.
The Interactive Advertising Bureau (IAB) is comprised of more than 600 leading media and technology companies that are responsible for selling 86 percent of online advertising in the United States. The IAB empowers the media and marketing industries to thrive in the digital economy. The organization educates marketers, agencies, media companies and the wider business community about the value of interactive advertising. Working with its member companies, the IAB evaluates and recommends standards and practices and fields critical research on interactive advertising. Founded in 1996, the IAB is headquartered in New York City with a Public Policy office in Washington, D.C.