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At VigLink, we believe the future of marketing lies within the untapped potential of digital content covering commercial products across the Web. We empower influential publishers who produce this content to connect enthusiastic consumers with the products they love from the brands who value them the most. We accomplish this directly through publishers` words, without need for an ad. By identifying commercial products mentioned within a publisher`s content, VigLink automatically invigorates those terms by transforming them into hyperlinks whose destinations are determined in real-time, advertiser-bid auctions. Yes, hyperlinks, the defining feature of the Web from the very start. The literal “H” in HTML. Every time a clicked link takes a person from one destination to another, value is created. However, that value has never been fairly priced or available for purchase at scale. Until now. Founded in 2009, VigLink is located in heart of San Francisco and backed by top investors including Google Ventures, Emergence Capital, and RRE. VigLink manages a publisher network of over 300,00 sites and apps, a well as an advertiser network of over 40,000 brands and merchants.
Channel Factory is a global technology and data platform that maximizes both performance efficiency and contextual suitability, delivering contextual performance for advertisers on YouTube. Channel Factory`s technology platform, ViewIQ, analyzes all YouTube channels and videos to ensure ads run on brand suitable and contextually relevant content. Channel Factory maximizes performance for advertisers on YouTube through managed service or self-service dynamic whitelists & blacklists, easily implemented through DV360 or Google Ads. Our platform is built to meet the needs of advertisers, offering standard IAB category lists or highly customized content lists in 36+ languages. Why Contextual Suitability? In our reviews of campaigns run outside of Channel Factory, we see on average 28% of an advertiser`s campaign run against unsuitable videos, such as children`s content or against the wrong language. Leveraging historical performance data is a key differentiator for Channel Factory. We do not just `set it and forget it` when it comes to contextual suitability. We incorporate active and historical campaign data into our ViewIQ platform and constantly optimize throughout the campaign, resulting in 30% efficiency in media spend.
AcuityAds Holdings is a technology company that has developed a programmatic marketing platform powered by proprietary machine learning technology that allows advertisers to target and connect intelligently with their audiences across online display, video, social and mobile campaigns. With operations in New York, Toronto, Los Angeles, Montreal, Chicago, Boston and Dallas, AcuityAds Holdings' customers include both large Fortune 500 enterprises and small to mid-sized businesses.
InCrowd`s research methodology provides the life sciences industry with real time feedback from highly targeted healthcare professionals. In the life sciences world, time is money. Making decisions based on the most up-to-date and reliable information is crucial. The goal at InCrowd is to provide our clients with a competitive advantage. Imagine the power of crowdsourcing a group of physicians within hours of product launch and initial detailing by sales representatives. The InCrowd platform enables clients to access market information that was previously unavailable for several weeks and gives them the ability to act quickly with real- real-time data. InCrowd is changing how market research professionals think about and do their work in real time. Try our demo today and experience it for yourself!
Swanson Russell is an integrated, full-service marketing communication agency, with a focus on six key industries: Outdoor Recreation, Green/Turf, Agribusiness, Health Care, Construction and Regional Brands. That`s what we do, and it`s all we do. Which means we know those industries – and the people who live them – like the back of our hand.