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At VigLink, we believe the future of marketing lies within the untapped potential of digital content covering commercial products across the Web. We empower influential publishers who produce this content to connect enthusiastic consumers with the products they love from the brands who value them the most. We accomplish this directly through publishers` words, without need for an ad. By identifying commercial products mentioned within a publisher`s content, VigLink automatically invigorates those terms by transforming them into hyperlinks whose destinations are determined in real-time, advertiser-bid auctions. Yes, hyperlinks, the defining feature of the Web from the very start. The literal “H” in HTML. Every time a clicked link takes a person from one destination to another, value is created. However, that value has never been fairly priced or available for purchase at scale. Until now. Founded in 2009, VigLink is located in heart of San Francisco and backed by top investors including Google Ventures, Emergence Capital, and RRE. VigLink manages a publisher network of over 300,00 sites and apps, a well as an advertiser network of over 40,000 brands and merchants.
We are a creative company that puts people at the center of everything we do. We work with both clients and consumers in an atmosphere of honesty and truth, wiping away preconceptions and learning together. Our mission is to create experiences that reach millions and even billions, but seem to speak only to you. We call this effect mass intimacy. The smarter, braver work that results from this approach brings people closer to our clients` businesses, gets them to care, and urges them to take action. Because great work is only great if it reaps results.
Alliance Data® and its businesses comprise N. America`s largest, most comprehensive provider of transaction-based, data-driven marketing and loyalty solutions, driving business growth and profitability for some of today`s most recognizable brands. Alliance Data Retail Services is the second-largest U.S. provider of marketing-driven private label and co-brand credit programs designed to increase consumer spend and loyalty. Across multiple touch points, like traditional, digital, mobile and other emerging technologies, Alliance Data Retail helps its clients—such as HSN, J. Crew, The Buckle, and 90 others—create and increase customer loyalty through solutions that engage its nearly 25 million cardholders each day. Epsilon® , a leading provider of multi-channel, data-driven technologies and marketing services, manages solutions such as permission-based email marketing, database management, advanced analytics, and strategic consulting and creative services to more than 2,000 global clients. Epsilon is the world`s largest permission-based email provider, annually deploying over 40 billion emails. LoyaltyOne® operates Canada`s AIR MILES® Reward Program, the largest coalition loyalty program in Canada, with over 200 Sponsors and approx. two-thirds of all Canadian households actively participating in the program. AIR MILES was named one of Canada`s Most Influential Brands in 2012 by the Ipsos Influence Index, along with well-known brands such as Microsoft, Apple, and Google.
RadiumOne builds software that automates media buying, making big data actionable for digital marketers. RadiumOne uses programmatic advertising to connect brands to their next customers by incorporating valuable first-party data about behaviors, actions and interests demonstrated by consumers across web and mobile touch points. Founded by online advertising pioneer Gurbaksh Chahal and based in San Francisco, RadiumOne has offices across the US, Europe and Australia.
With headquarters in Durham, North Carolina, and offices in New York and Los Angeles, McKinney is a modern integrated agency dedicated to unleashing untapped potential for our people, our clients, and the world around us. Being in Durham provides mass market insight while also giving us access to the city`s nationally recognized entrepreneurial tech hub. Our presence in New York, the largest advertising market in the world, places us squarely in the midst of emerging thinking and cutting-edge trends. And Los Angeles finds us at the epicenter of technology, culture and entertainment. No matter the location, at McKinney, you`ll find a group of creatively driven, passionate people with diverse talents. Insightful strategy, planning and analytics shape our creativity, while everything from social media integration to content creation to a dedicated experiential marketing team bring it to the world. Its influence is unmistakable.