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Founded in 1998, we were the first company to take American olive oil to a whole new level. While olives have grown in California for hundreds of years, we`ve pioneered new ways of cultivating and harvesting olives in order to make our extra virgin olive oil premium and affordable. We`ve developed our own ranches and helped family farmers throughout Northern California develop previously unusable farm acreage into olive orchards. The approach we take on growing olives uses time honored farming techniques while fully embracing modern technology; we even have apps that chart the history of each orchard. And we use sustainable production methods every step of the way.
We make investments in healthy active lifestyle companies that want to follow the White Road.
CookUnity is the first chef-to-consumer platform, connecting a diverse group of talented chefs with food lovers to create an elevated at-home dining experience. On a quest to unlock the world’s best food creators and bring their meals to the masses, CookUnity is home to more than 30 of NYC`s most talented chefs.
Food52 is a leading innovator in the food, cooking, and home space with a monthly reach of more than 24 million people. We believe that the kitchen is the heart of the home, and food is the center of a well-lived life. Food52 has been named one of the most innovative companies in the world, one of the fastest-growing companies in America and New York City, and one of the hottest food voices on the internet. We`ve garnered widespread media attention for our unique content-commerce-community model and our best-in-class kitchen and home products, from The New York Times, the TODAY Show, The Wall Street Journal, Bon Appétit, and NPR, just to name a few. Our team has been recognized for their leadership and industry-changing innovation by Fast Company, Digiday, and Folio:, among others. Food52 inspires people to eat thoughtfully and live joyfully by discovering great recipes, stories, and ideas for our community of cooks and home enthusiasts, and by curating the best tools, tableware and home goods. From the beginning, co-founders Amanda Hesser and Merrill Stubbs have disrupted the status quo, building a 360-degree hub combining content, commerce, and community. We recently launched Five Two, our first-ever direct-to-consumer line of products for kitchen, home and life created exclusively with the Food52 community. With Five Two, Food52 is on a mission to reimagine every room in the house — and remake everything in it.
Imperfect Foods was founded in 2015 with a mission to reduce food waste and build a better food system for everyone. We offer imperfect (yet delicious) produce, affordable pantry items, and quality meat and dairy. We deliver them conveniently to our customers` doorsteps and pride ourselves on offering up to a 30% discount compared to grocery store prices. Our customers can get the healthy, seasonal produce they want alongside the grocery staples they rely on, without having to compromise their budget or values. We`re proving that doing the right thing for the planet doesn`t have to cost more, and that shopping for quality ingredients can support the people and resources that it takes to grow our favorite foods. We`re headquartered in San Francisco with operations all over the country. Check our website to see if there is an Imperfect near you! We`re looking for folks who are positive, motivated, and ready to change the world. If that sounds like you, drop us a line!