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We make investments in healthy active lifestyle companies that want to follow the White Road.
Hillandale Farms is one of the largest suppliers of chicken eggs in the United States. Headquarter in Greensburg, Pennsylvania, it was founded in 1958 by Orland Bethel.
Kozy Shack Enterprises, Inc. is one of the leading companies in the Manufacturing sector.
As the company behind some of the industry`s best-known and best-loved brands, Phelps Pet Products aims to surprise and delight furry family members with better-for-your-pet treats. Based in Rockford, Illinois, Phelps has established itself as a full-service pet treat contract manufacturer delivering unsurpassed performance, knowledge and end-to-end turnkey delivery. As a behind-the-scenes partner, Phelps leverages its expertise to develop a wide range of custom, organic-certified, audit-tested, made in the USA treats. Phelps helps your customers are successful in training, treating and rewarding their beloved pets. Phelps treats your pets like family. It`s who we are, and it`s what we do.
When W.K. Kellogg founded Kellogg Company in 1906, he had no way of knowing that his fledgling business would grow to become among the most recognized and respected companies in the world. All he knew was he wanted to help people enjoy a healthier, more nutritious breakfast — and he was determined to succeed. Although more than a century has passed and our product portfolio has expanded beyond breakfast, we have never lost sight of the principles put in place by our founder. Despite the ever more rapidly evolving landscape in which we compete today, Kellogg Company remains as committed to enriching the lives of our consumers worldwide. Our strategy is simple and is composed of four pillars: Win in Breakfast; Be a Global Snacks Powerhouse; Double our Emerging Market Engine; and Win Where the Shopper Shops. These pillars guide all that we do from the pursuit of acquisitions to the launch of new products. Underlying all these actions, however, remains our commitment to driving profitable growth. We invest in brand-building activities and innovation to increase sales and improve mix, we limit spending on overhead, and we increase profitability; it is this profitability that is then used to fund the cycle again. Our strategy and operating model are clear and they are driving focus and improved results. We are very proud of our company’s heritage, and are very excited about our potential.