| Name | Title | Contact Details |
|---|---|---|
Brian Mullin |
Chief Technology Officer | Profile |
The Interactive Advertising Bureau (IAB) is comprised of more than 600 leading media and technology companies that are responsible for selling 86 percent of online advertising in the United States. The IAB empowers the media and marketing industries to thrive in the digital economy. The organization educates marketers, agencies, media companies and the wider business community about the value of interactive advertising. Working with its member companies, the IAB evaluates and recommends standards and practices and fields critical research on interactive advertising. Founded in 1996, the IAB is headquartered in New York City with a Public Policy office in Washington, D.C.
ItemMaster® helps both manufacturers and retailers drive better consumer shopping experiences. Through the Every Brand Platform and Everywhere Network, brand-verified product content is delivered to a data-powered market to drive growth for brands and retailers alike. The open exchange network provides content to retailers and e-tailers both large and small: Amazon, Southeastern Grocers, Peapod, Walmart, Instacart, Ahold Delhaize, Woodman`s and more. And the cloud-based Brand Activation™ Platform enables clients 24x7 access to manage, enhance and access real-time analytics and actionable brand data to drive business decisions. We`re working with clients across all CPG category to help small brands and big brands be visible to retailers and e-tailers. A privately-held, venture-backed company, ItemMaster already supports Complete & Verified™ content for over 5,300 brands and distributes over 42 million pieces of manufacturer content annually. Contact us to schedule a platform demo or learn more about integration options for the open distribution network.
500friends is redefining loyalty marketing by enabling retailers to deliver innovative, cross-channel loyalty programs that increase the lifetime value of their customers. The LoyaltyPlus cloud-based platform offers a comprehensive suite of capabilities that empowers retailers with proven strategies that create highly personalized and targeted customer experiences at each stage of the lifecycle and across all touch points, while providing deep insights into their customers to enable better marketing decisions. 500friends is based in San Francisco and is backed by leading institutional investors including Crosslink Capital, Intel Capital, and Fung Capital (Li & Fung).
bevRAGE is a digital rebate promotion and engagement platform that is revolutionizing the alcohol industry. bevRAGE allows brands to connect and reconnect directly with consumers to acquire new customers and build loyalty. By making it easy for consumers to explore and save on alcohol brands, bevRAGE drives traffic to key accounts — both on-premise and off-premise. Unlike traditional mail-in rebate programs, bevRAGE provides brands with the ability to measure ROI through real-time analytics, and to gain relevant and targetable data on consumer behavior.
Fanbase is a photo, video, audio chat, live streaming, and long-form video app that enables users to monetize their posts via subscribers.