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Channel Factory is a global technology and data platform that maximizes both performance efficiency and contextual suitability, delivering contextual performance for advertisers on YouTube. Channel Factory`s technology platform, ViewIQ, analyzes all YouTube channels and videos to ensure ads run on brand suitable and contextually relevant content. Channel Factory maximizes performance for advertisers on YouTube through managed service or self-service dynamic whitelists & blacklists, easily implemented through DV360 or Google Ads. Our platform is built to meet the needs of advertisers, offering standard IAB category lists or highly customized content lists in 36+ languages. Why Contextual Suitability? In our reviews of campaigns run outside of Channel Factory, we see on average 28% of an advertiser`s campaign run against unsuitable videos, such as children`s content or against the wrong language. Leveraging historical performance data is a key differentiator for Channel Factory. We do not just `set it and forget it` when it comes to contextual suitability. We incorporate active and historical campaign data into our ViewIQ platform and constantly optimize throughout the campaign, resulting in 30% efficiency in media spend.
Dynamic Signal is a social marketing company based in San Bruno, California. Russ Fradin, Steve Heyman and Jim Larrison founded the company in 2010. Fradin is the CEO of Dynamic Signal.
We Are Social. We are a global agency. We deliver world-class creative ideas with forward-thinking brands. We connect people and brands in meaningful ways by creating ideas people like and share. We call this social thinking.
PocketMath was started in 2011 by three friends who met nearly a decade past while students at the University of Texas at Austin. Eric, JD, and Casey came together to solve a need recognized in the digital advertising space. After many iterations, a year (or two!), several prototypes, and countless meetings, PocketMath was born as a mobile demand-side platform (DSP) to bid for mobile app and web inventory in real-time (RTB). You can find PocketMath all around the world. Click here to see where!
AdColony is one of the largest mobile advertising platforms in the world with a reach of more than 1.5 billion users globally. Known for its unparalleled 3rd party verified viewability rates, exclusive Instant-Play™ and Aurora™ HD video technologies, rich media formats, global performance advertising business and programmatic marketplace, and extensive SDK footprint in the Top 1000 apps worldwide, they are passionate about helping brands connect with consumers at scale on the most important screen in their lives. A fully-owned subsidiary of Otello Corporation ASA, AdColony is a global organization with 19 offices worldwide.