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Cross MediaWorks (CMW) is driving the advanced TV revolution. With more the 300 employees worldwide, CMW companies are leading the next generation of cross-platform solutions with turnkey addressable TV capabilities, data-driven media solutions, and performance-based marketing. Leveraging our incredible scale, CMW clients and partners can effectively target audiences with relevant messages, while simplifying advertising workflows across all screens. Cross MediaWorks companies include Cadent, one2one Media and TCA.
BzzAgent, dunnhumby’s advocacy marketing arm, helps the world’s largest brands engage everyday influencers to drive sales. BzzAgent provides brands with a powerful engagement platform to inspire our everyday influencers, BzzAgents, to create authentic content and conversations in the places that matter most and at scale. Proven measurement practices provide detailed analysis of key retail metrics, incremental sales, and ROI. BzzAgent has been a pioneer of word of mouth marketing since 2001 and as the global leader in consumer advocacy we have spent years using the power of human interaction to help brands build trust in a managed, scalable, and measured way. Social marketing powered by data-driven insights: it`s a blend of social and science you just won`t find anywhere else — with results you won`t find anywhere else, either.
Omnichannel marketing solutions to increase customer engagement and drive profitable sales for retailers and brands.
The media hub for @PublicisGroupe, comprised of powerful Brands: @StarcomWW, @Zenith, @SparkFoundryWW, @Digitas and @Performics.
Beckon is omnichannel analytics software for marketing in all its modern complexity. Our software-as-a-service platform integrates messy marketing data and delivers rich dashboards and scorecards for cross-channel marketing intelligence. Built by marketers for marketers, Beckon is the dashboard to the CMO—best-practice analytics and marketing-impact metrics right out of the box for ultra-fast time to marketing value. Beckon serves marketers who want to bring order to chaos, make data-informed optimization decisions, and tell the marketing story in terms of business impact. Find your strength in numbers with Beckon.