| Name | Title | Contact Details |
|---|---|---|
Arthur Fullerton |
Chief Technology Officer | Profile |
We`re Benchworks. An independent life sciences agency with over 25 years of experience in healthcare marketing, Benchworks brings healthcare brands to life with creative, strategy, innovation, and implementation of complete marketing and branding solutions across all stages of the product life cycle. Our culture is rooted in collaboration, progressive thinking, graciousness, and a dynamic business model that allows our team to demonstrate their creativity, value, and expertise every day. We are driven by the need to respond to the challenges our clients face in a rapidly changing healthcare environment. We elevate our strategic thinking to deliver solutions that maximize a brand`s impact on the market, ultimately helping clinicians and patients make better decisions about their health. Although we support many brands at different stages of their life cycle, we are commercialization experts and understand how to maximize the most important events, from prelaunch preparation and brand development, to launch and beyond. Benchworks is also known for superior execution of a wide variety of strategic and tactical assignments, delivered efficiently and on budget. Our teams pursue operational excellence by not only honing their own skills but adapting to individual client needs. We excel at collaborating internally and externally with a wide variety of stakeholders and agency partners.
WITHIN is the world`s first Performance Branding company. WITHIN collapses the funnel between performance and brand to unify marketing objectives, targets, and strategy. Partnered with a brand`s unique value proposition, WITHIN`s integrated media and personalized content solutions are designed to maximize growth.
The RAWR Agency is a full-service marketing and advertising agency that specializes in creative and web design, marketing and brand development, and media buying and planning.
Historically, TV measurement has been limited to paid advertising, overlooking the impact and return on brand exposure within the content — where audiences are most engaged. As advertisers and agencies evolve their paid TV strategies to include earned media and brand sponsorship, they need TV monitoring, measurement and signaling solutions that reach across local, national and even global markets. Kinetiq`s global TV intelligence network identifies brand mentions, second by second across thousands of TV Stations, enabling brands to evaluate TV and video with the same speed, accuracy and agility as digital.
The ZenIQ platform simplifies the ability of B2B marketers to activate advanced data capabilities, without the need for advanced data skills, IT department integration or magic wands. Today, our clients are able to connect account-centric marketing activities and response from across the enterprise. This accurate picture enables a complete view into target account contact coverage, reach and engagement, and the ability to host and manage a system of record for target account lists. From this point of insight, marketers can now control consistent messaging across delivery platforms, channels and teams. Today, B2B marketers have a platform capable of delivering high value account-centric experience designed to maximize target account pipeline: Volume, Velocity and Value.