| Name | Title | Contact Details |
|---|---|---|
Arthur Fullerton |
Chief Technology Officer | Profile |
PocketMath was started in 2011 by three friends who met nearly a decade past while students at the University of Texas at Austin. Eric, JD, and Casey came together to solve a need recognized in the digital advertising space. After many iterations, a year (or two!), several prototypes, and countless meetings, PocketMath was born as a mobile demand-side platform (DSP) to bid for mobile app and web inventory in real-time (RTB). You can find PocketMath all around the world. Click here to see where!
Before transforming into The Mobile Majority, we were PaeDae – a company specializing in reward-based advertising. Our concept was simple: play games, win deals. Excitement grew as we tested our hypotheses. PaeDae watched engagement rates shoot through the roof as we built and deployed interactive advertising campaigns for our clients. But over time, we could see that it was nearly impossible to scale PaeDae within the existing mobile ecosystem. The systems just didn`t work well together. As soon as our reward-based ads ran outside our SDK-based network, engagement rates plummeted – a sign that something outside our control was breaking. Large campaigns which needed precise targeting required a massive potential audience, and the broader scale of the entire mobile ecosystem. When we tried accessing those outside tools, none of them seemed to work together. PaeDae generated high engagement rates within our network, but next to nothing when we bought outside our own.
LeadCrunch uses Artificial Intelligence and three patents to fix B2B data, append that rich profile data to your best customers, and then identify more just like them.
Part of the IPG agency network, we have over 27 offices on six continents with more than 2,000 amazingly talented people in our family working together. And, it`s kind of awesome to be a part of a company working with some incredible brands, including American Express, Coca-Cola, Mondelez, Microsoft, Walmart, William Grant & Sons and more.
Waggener Edstrom Inc. is one of the leading companies in the Business Services sector.