| Name | Title | Contact Details |
|---|---|---|
Nicolas Colbert |
Chief Technology Officer | Profile |
Effectv, the advertising sales division of Comcast Cable, helps local, regional and national advertisers use the best of digital with the power of TV to grow their business. It provides multi-screen marketing solutions to make advertising campaigns more effective and easier to execute. Headquartered in New York with offices throughout the country, Effectv has a presence in 66 markets with nearly 35 million owned and represented subscribers.
We put people in the content and we market content. We do it by nurturing the talented people who work here and growing in ways that expand and support our core business.
Craig Karmazin founded Good Karma Brands in 1997 with the purchase of three radio stations in Beaver Dam, Wisconsin. Shortly thereafter, he was fortunate that a number of his childhood friends decided to join him – they hosted radio shows, passed out t-shirts, sold advertising and talked sports both on and off the air (some things don’t change). This is where our story begins – Good Karma Brands began as a broadcasting company, where we learned the power of local marketing and strong community relationships. As the company grew through ESPN affiliated radio stations, we quickly became a Best Practices leader within ESPN Audio, and soon found ourselves shifting from a traditional radio company, and into a sports marketing company – finding new and unique solutions and sponsorships to activate for local advertising partners. Good Karma has expanded into new industries, including events and home solutions, and is always fueled by the desire to do things differently, align with premium brands and offer customized solutions for fans, partners and consumers. In 2015, the relationship with ESPN was expanded, as we could now offer local advertisers access to ESPN`s digital assets within our markets. A short three years later, and driven by the success of our partners and local advertisers desire for ESPN`s premium brand-safe environment, that agreement was extended to include additional markets outside of our radio footprint. Good Karma Brands continues in our expansion phase, both in broadcasting with the acquisition of WTMJ in Milwaukee, and through our ESPN digital markets throughout the country. And while we`ve been around for over 20 years, we pride ourselves on behaving much like we did back in 1997, as an entrepreneurial start-up, focused on getting results for local advertisers and having fun with our friends.
Crossmedia is an independent channel-driven agency that delivers communications planning, media services, and international account management. They focus on creating innovative, participatory connections between brands and people regardless of channel...
When Ellen, Jimmy Fallon and Stephen Colbert spontaneously start talking about our clients…when our campaigns become both a Jeopardy! clue and a Wheel of Fortune reveal…and when SNL parodies our UPS “man in a lady wig”...we consider it both a good day and all in a day`s work. And maybe a Hump Day, too. People still wonder “What can Brown do for you?” For us, buzz is a business metric. We`ve created steady buzz around GEICO, OREO, UPS, and Walmart, to name a few. And we`ve been doing it as far back as 1969 when we penned “Virginia is for Lovers.” Work that fights invisibility, gains attention, breaks through and gets talked about — it`s what we do, and we`ve done it for 53 years.