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Created in 1978, the California Avocado Commission strives to enhance the premium positioning of California avocados through advertising, promotion and public relations, and engages in related industry activities. California avocados are cultivated with uncompromising dedication to quality and freshness, by more than 3,000 growers in the Golden State. The California Avocado Commission serves as the official information source for California avocados and the California avocado industry.
When Ellen, Jimmy Fallon and Stephen Colbert spontaneously start talking about our clients…when our campaigns become both a Jeopardy! clue and a Wheel of Fortune reveal…and when SNL parodies our UPS “man in a lady wig”...we consider it both a good day and all in a day`s work. And maybe a Hump Day, too. People still wonder “What can Brown do for you?” For us, buzz is a business metric. We`ve created steady buzz around GEICO, OREO, UPS, and Walmart, to name a few. And we`ve been doing it as far back as 1969 when we penned “Virginia is for Lovers.” Work that fights invisibility, gains attention, breaks through and gets talked about — it`s what we do, and we`ve done it for 53 years.
MSLGROUP in North America is part of MSLGROUP, Publicis Groupe`s strategic communications and engagement group. We are a next-generation agency network that creates and celebrates data-driven big ideas and communications solutions in the digital age. We`re focused on delivering multichannel creative programs for some of the world`s most exciting companies and brands, as well as to address critical business issues. Our thinking is boundless. Innovation excites us and our employees relish the entrepreneurial spirit we foster. Our culture is one of collaboration, and we embrace an inclusive workforce.
At VigLink, we believe the future of marketing lies within the untapped potential of digital content covering commercial products across the Web. We empower influential publishers who produce this content to connect enthusiastic consumers with the products they love from the brands who value them the most. We accomplish this directly through publishers` words, without need for an ad. By identifying commercial products mentioned within a publisher`s content, VigLink automatically invigorates those terms by transforming them into hyperlinks whose destinations are determined in real-time, advertiser-bid auctions. Yes, hyperlinks, the defining feature of the Web from the very start. The literal “H” in HTML. Every time a clicked link takes a person from one destination to another, value is created. However, that value has never been fairly priced or available for purchase at scale. Until now. Founded in 2009, VigLink is located in heart of San Francisco and backed by top investors including Google Ventures, Emergence Capital, and RRE. VigLink manages a publisher network of over 300,00 sites and apps, a well as an advertiser network of over 40,000 brands and merchants.
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