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Channel Factory is a global technology and data platform that maximizes both performance efficiency and contextual suitability, delivering contextual performance for advertisers on YouTube. Channel Factory`s technology platform, ViewIQ, analyzes all YouTube channels and videos to ensure ads run on brand suitable and contextually relevant content. Channel Factory maximizes performance for advertisers on YouTube through managed service or self-service dynamic whitelists & blacklists, easily implemented through DV360 or Google Ads. Our platform is built to meet the needs of advertisers, offering standard IAB category lists or highly customized content lists in 36+ languages. Why Contextual Suitability? In our reviews of campaigns run outside of Channel Factory, we see on average 28% of an advertiser`s campaign run against unsuitable videos, such as children`s content or against the wrong language. Leveraging historical performance data is a key differentiator for Channel Factory. We do not just `set it and forget it` when it comes to contextual suitability. We incorporate active and historical campaign data into our ViewIQ platform and constantly optimize throughout the campaign, resulting in 30% efficiency in media spend.
Marcus Thomas is a fully integrated marketing communications agency focused on audience insight, idea generation and alternative delivery. We focus our digital DNA and organize our research, account service, creative, media and public relations teams in four communities of practice: CPG, B2B, Home & Garden and Professional Services.
We are a Digital Agency in Birmingham, Alabama. We provide web design & development, search engine optimization, mobile websites, email marketing, interactive research and web application development. We also service: Memphis, Tennessee, Mobile, Gulf Shores, Orange Beach.
Women in Business at the University of Wisconsin Madison is an organization that creates a network of empowered women in business who feel supported in their professional development and personally through a community of other members as well.
Founded in 2012, Sells Group is a full-service, Internet marketing company with offices throughout the U. S. specializing in digital marketing, digital development and creative design for both large and small companies. The Indianapolis-based company began the year with 16 employees and now employs 55.