Historically, TV measurement has been limited to paid advertising, overlooking the impact and return on brand exposure within the content — where audiences are most engaged. As advertisers and agencies evolve their paid TV strategies to include earned media and brand sponsorship, they need TV monitoring, measurement and signaling solutions that reach across local, national and even global markets. Kinetiq`s global TV intelligence network identifies brand mentions, second by second across thousands of TV Stations, enabling brands to evaluate TV and video with the same speed, accuracy and agility as digital.
The “Energy” in Energy BBDO starts with our energized people, who are not just strategically and creatively talented, but are also driven “what`s possible” problem solvers and “we, not me” collaborators.
Founded in 1978, ALC has grown to become one of the industry`s leading privately-held providers of first-party data solutions. Headquartered in Princeton, New Jersey - and with offices across the U.S. - the company enables its portfolio of clients, including the leaders in virtually every business sector, to grow and improve bottom-line profitability through the innovative use of marketing information, segmentation, and broad selectivity.
We are a technology company committed to creating flexible sales and marketing solutions for our regulated healthcare clients. Our technology puts them in control of their managed markets data and processes so they can take full advantage of opportunities to accelerate sales.
As the destination marketing organization of the five boroughs, we spread the love of NYC worldwide via our website, information centers, partnerships and publications. We`re here for leisure travelers, businesses and locals alike—so whether you`re planning a vacation, a conference or a career change, follow us for intel and inspiration.