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Channel Factory is a global technology and data platform that maximizes both performance efficiency and contextual suitability, delivering contextual performance for advertisers on YouTube. Channel Factory`s technology platform, ViewIQ, analyzes all YouTube channels and videos to ensure ads run on brand suitable and contextually relevant content. Channel Factory maximizes performance for advertisers on YouTube through managed service or self-service dynamic whitelists & blacklists, easily implemented through DV360 or Google Ads. Our platform is built to meet the needs of advertisers, offering standard IAB category lists or highly customized content lists in 36+ languages. Why Contextual Suitability? In our reviews of campaigns run outside of Channel Factory, we see on average 28% of an advertiser`s campaign run against unsuitable videos, such as children`s content or against the wrong language. Leveraging historical performance data is a key differentiator for Channel Factory. We do not just `set it and forget it` when it comes to contextual suitability. We incorporate active and historical campaign data into our ViewIQ platform and constantly optimize throughout the campaign, resulting in 30% efficiency in media spend.
MultiAd, Inc. is one of the leading companies in the Business Services sector.
Kahuna is a mobile marketing automation company dedicated to fostering user delight and driving engagement and revenue through mobile. We help companies understand and intelligently communicate with customers wherever they are: email, mobile web and apps, and social networks. We believe there is magic in delivering the right message to the right customer at just the right time. Kahuna is trusted by The Weather Channel, Overstock.com, Rdio, and hundreds of others. The company was founded in 2012 and is funded by Sequoia Capital and SoftTech VC.
Welcome to iris, a global creative innovation agency, where brave brands are built, ideas have guts and rebellious work reaps rewards and awards alike. But we don`t just build brands; we build Participation Brands. We give them a purpose and relevance in today`s society and help them to innovate and shape culture.