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Channel Factory is a global technology and data platform that maximizes both performance efficiency and contextual suitability, delivering contextual performance for advertisers on YouTube. Channel Factory`s technology platform, ViewIQ, analyzes all YouTube channels and videos to ensure ads run on brand suitable and contextually relevant content. Channel Factory maximizes performance for advertisers on YouTube through managed service or self-service dynamic whitelists & blacklists, easily implemented through DV360 or Google Ads. Our platform is built to meet the needs of advertisers, offering standard IAB category lists or highly customized content lists in 36+ languages. Why Contextual Suitability? In our reviews of campaigns run outside of Channel Factory, we see on average 28% of an advertiser`s campaign run against unsuitable videos, such as children`s content or against the wrong language. Leveraging historical performance data is a key differentiator for Channel Factory. We do not just `set it and forget it` when it comes to contextual suitability. We incorporate active and historical campaign data into our ViewIQ platform and constantly optimize throughout the campaign, resulting in 30% efficiency in media spend.
We make work that creates a stir. Because we believe the riskiest thing a brand can do is be ignorable.
Ogilvy Health is a creative network focused on driving superior outcomes in the ever-changing healthcare environment, providing bespoke solutions for “whole brand building” in an increasingly complex and evolving marketplace.
We are the world`s first global small agency. We love big strategy, big ideas, big data and big hearts. We are powered by creativity and pride ourselves on finding real solutions to real problems. We have offices in New York, London, and Stockholm and we complain about the weather in all of them. We love our work, we`re never boring and we always buy our round. Above all, we work hard and we`re nice to people.
Strategic Value Publishing (SVP) is a custom media publisher that specializes in addressing the unique needs of advertisers who desire to reach a specialized audience ranging from government officials to various trade professionals.