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Homepage of VisCap Media, the leaders in developing your brands visual capital. The digital marketing agency that turns your clicks into customers. Come visit!
Channel Factory is a global technology and data platform that maximizes both performance efficiency and contextual suitability, delivering contextual performance for advertisers on YouTube. Channel Factory`s technology platform, ViewIQ, analyzes all YouTube channels and videos to ensure ads run on brand suitable and contextually relevant content. Channel Factory maximizes performance for advertisers on YouTube through managed service or self-service dynamic whitelists & blacklists, easily implemented through DV360 or Google Ads. Our platform is built to meet the needs of advertisers, offering standard IAB category lists or highly customized content lists in 36+ languages. Why Contextual Suitability? In our reviews of campaigns run outside of Channel Factory, we see on average 28% of an advertiser`s campaign run against unsuitable videos, such as children`s content or against the wrong language. Leveraging historical performance data is a key differentiator for Channel Factory. We do not just `set it and forget it` when it comes to contextual suitability. We incorporate active and historical campaign data into our ViewIQ platform and constantly optimize throughout the campaign, resulting in 30% efficiency in media spend.
Civic Entertainment Group – Full-service Marketing, PR and experience agency designed to future-proof your brand and business.
News America Marketing (NAM) is the premier marketing partner of some of the world`s most well-known brands, and its broad network of shopper media, incentive platforms and custom merchandising services influences the purchasing decisions of online and offline shoppers across the U.S. and Canada. News America Marketing`s solutions are available via multiple distribution channels, including publications, in store and online, primarily under the SmartSource brand name and through the Checkout 51 mobile application. We are a leader in shopper media and marketing across the path to purchase. We put a premium on both individual achievement and team performance. Disruptive thinking, creativity and mentorship — they`re all foundations of the News America Marketing experience. And our focus on innovation and transformation continually attracts fresh talent across our company, resulting in a culture that is dynamic and diverse.