| Name | Title | Contact Details |
|---|
RME is one of the leading companies in the Business Services sector.
Historically, TV measurement has been limited to paid advertising, overlooking the impact and return on brand exposure within the content — where audiences are most engaged. As advertisers and agencies evolve their paid TV strategies to include earned media and brand sponsorship, they need TV monitoring, measurement and signaling solutions that reach across local, national and even global markets. Kinetiq`s global TV intelligence network identifies brand mentions, second by second across thousands of TV Stations, enabling brands to evaluate TV and video with the same speed, accuracy and agility as digital.
Budco is a marketing services company that was established in 1982, working with Blue Chip companies as an outsourcing provider and help them design and execute strategies to build and enhance relationships with their key business and consumer audiences.
20 years of transformation, change, innovation, and adaptation. We saw tech emerge and disappear, trends come and go and customer expectations change and grow. Today more than ever, our clients count on us to be new every day. As an innovation partner, they rely on our experience and expertise dealing with continuous transformation and resilient adaptation. We help them answer and exceed customer expectations in an hyper-personalized landscape, keep them on the offense, and have their brand differentiate through customer experience. From 20 years till now, and from offices in Rotterdam, New York, and San Francisco, we can proudly say we are still living our mission: Transforming brands through exceptional digitalism.
Channel Factory is a global technology and data platform that maximizes both performance efficiency and contextual suitability, delivering contextual performance for advertisers on YouTube. Channel Factory`s technology platform, ViewIQ, analyzes all YouTube channels and videos to ensure ads run on brand suitable and contextually relevant content. Channel Factory maximizes performance for advertisers on YouTube through managed service or self-service dynamic whitelists & blacklists, easily implemented through DV360 or Google Ads. Our platform is built to meet the needs of advertisers, offering standard IAB category lists or highly customized content lists in 36+ languages. Why Contextual Suitability? In our reviews of campaigns run outside of Channel Factory, we see on average 28% of an advertiser`s campaign run against unsuitable videos, such as children`s content or against the wrong language. Leveraging historical performance data is a key differentiator for Channel Factory. We do not just `set it and forget it` when it comes to contextual suitability. We incorporate active and historical campaign data into our ViewIQ platform and constantly optimize throughout the campaign, resulting in 30% efficiency in media spend.