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Channel Factory is a global technology and data platform that maximizes both performance efficiency and contextual suitability, delivering contextual performance for advertisers on YouTube. Channel Factory`s technology platform, ViewIQ, analyzes all YouTube channels and videos to ensure ads run on brand suitable and contextually relevant content. Channel Factory maximizes performance for advertisers on YouTube through managed service or self-service dynamic whitelists & blacklists, easily implemented through DV360 or Google Ads. Our platform is built to meet the needs of advertisers, offering standard IAB category lists or highly customized content lists in 36+ languages. Why Contextual Suitability? In our reviews of campaigns run outside of Channel Factory, we see on average 28% of an advertiser`s campaign run against unsuitable videos, such as children`s content or against the wrong language. Leveraging historical performance data is a key differentiator for Channel Factory. We do not just `set it and forget it` when it comes to contextual suitability. We incorporate active and historical campaign data into our ViewIQ platform and constantly optimize throughout the campaign, resulting in 30% efficiency in media spend.
We are where creativity and causes converge. Where media meets message. Where substance meets scale. We are the Ad Council and together we make progress: AdCouncil.org
We are a Digital Advertising, Marketing, and Customer Relations company fused together making us one of the most unique and forward thinking marketing companies in the world.
Matter is a Brand Elevation Agency unifying PR, creative services, digital marketing and strategy into content-rich communications campaigns that inspire action and build value. Founded in 2003, with offices across North America, Matter works with the world`s most innovative companies across healthcare, high-technology, consumer technology, professional services and consumer markets.
Dentsu Creative is a global creative digital network that transforms brands and businesses through the power of modern creativity. It is the new and sole global creative network of Dentsu International, made for integration with Dentsus Media and Merk...