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Channel Factory is a global technology and data platform that maximizes both performance efficiency and contextual suitability, delivering contextual performance for advertisers on YouTube. Channel Factory`s technology platform, ViewIQ, analyzes all YouTube channels and videos to ensure ads run on brand suitable and contextually relevant content. Channel Factory maximizes performance for advertisers on YouTube through managed service or self-service dynamic whitelists & blacklists, easily implemented through DV360 or Google Ads. Our platform is built to meet the needs of advertisers, offering standard IAB category lists or highly customized content lists in 36+ languages. Why Contextual Suitability? In our reviews of campaigns run outside of Channel Factory, we see on average 28% of an advertiser`s campaign run against unsuitable videos, such as children`s content or against the wrong language. Leveraging historical performance data is a key differentiator for Channel Factory. We do not just `set it and forget it` when it comes to contextual suitability. We incorporate active and historical campaign data into our ViewIQ platform and constantly optimize throughout the campaign, resulting in 30% efficiency in media spend.
Blitz is a leading, integrated agency with one goal: develop sustainable relationships between our clients and their customers
Moxie is a modern marketing solutions agency that expertly leverages the value of data, content and technology to help our clients grow. We push the boundaries of what`s possible to outperform the competition in the areas of strategy, creative, social marketing, media, analytics and technology development. Founded in 2000, Moxie has nearly 500 talented employees in Atlanta, Los Angeles, New York and Pittsburgh. Owned by global media giant Zenith — part of the Publicis Groupe — Moxie is able to quickly leverage cross-company areas of enterprise, talent, experience, resources and tools. Moxie`s client roster includes Verizon Wireless, Verizon FiOS, The Coca-Cola Company, 20th Century Fox, Chick-fil-A, Nike, UPS, Ainsworth Pet Nutrition and Cisco Systems.
Marc Media launched the world`s first video-brochure powered with global 5G technology. Through a partnership with AT&T, Marc takes print brochures to new heights, giving brands the ability to launch multi-media campaigns, interact with audiences, and collect first-person data. All Marc campaigns provide real-time insights into audience behavior and interests by tracking open rates, impressions, interactions, locations and re-engagements.
As an omnichannel data powerhouse, V12 Data combines rich data assets with robust technology to provide brands with a seamless and connected customer view. Our solutions bridge the right data across channels to power right time omnichannel engagement when, where, and how a brands` customers prefer. Our data and technology platform links customer records with our proprietary blend of online, offline and digital marketing data for highly personalized, one-to-one consumer marketing, regardless of device or channel.