| Name | Title | Contact Details |
|---|
Before transforming into The Mobile Majority, we were PaeDae – a company specializing in reward-based advertising. Our concept was simple: play games, win deals. Excitement grew as we tested our hypotheses. PaeDae watched engagement rates shoot through the roof as we built and deployed interactive advertising campaigns for our clients. But over time, we could see that it was nearly impossible to scale PaeDae within the existing mobile ecosystem. The systems just didn`t work well together. As soon as our reward-based ads ran outside our SDK-based network, engagement rates plummeted – a sign that something outside our control was breaking. Large campaigns which needed precise targeting required a massive potential audience, and the broader scale of the entire mobile ecosystem. When we tried accessing those outside tools, none of them seemed to work together. PaeDae generated high engagement rates within our network, but next to nothing when we bought outside our own.
Grayling is a public relations firm with 1,000 staff working in 53 offices across the US, Western Europe, Eastern Europe, the Middle East, Africa and Asia Pacific. It is a subsidiary of Huntsworth PLC.
McCann Worldgroup, part of the Interpublic Group (NYSE: IPG), is one of the world`s largest marketing communications networks. McCann Worldgroup`s operations are united across 120 countries by a single mission: to help brands play a meaningful role in people`s lives. This commitment focuses on creating work that earns a role in people`s lives by being interesting, evocative and useful. It`s powerful and effective creativity that helps clients grow their brands and businesses. To achieve this, Worldgroup today spans— and integrates— a broad range of global practices, including McCann Erickson (advertising), MRM//McCann (digital marketing/relationship management), Momentum Worldwide (total brand experience), McCann Health (professional/dtc communications), CRAFT (global adaptation and production), UM (media management), Weber Shandwick (public relations), FutureBrand (consulting/design), ChaseDesign (shopper marketing) and PMK-BNC (entertainment/brand/popular culture).
Zeta Interactive is a company with a heritage of innovation and a future of leadership. Founded in 2007 by David A. Steinberg and John Sculley, former CEO of Apple Inc and Pepsi-Cola, the Company has built an unparalleled Big Data marketing platform – with 350 million + consumer records at the core – through a series of strategic acquisitions and organic business moves. The company’s set of proprietary assets and capabilities powers ‘end to end’ marketing programs for some of the world’s leading brands. With expertise encompassing all digital marketing channels – Email, Display, Social, Search and Mobile – Zeta orchestrates acquisition and engagement programs that deliver results that are scalable, repeatable and sustainable. Headquartered in New York City, Zeta employs more than 500 professionals across the Globe. The Company operates ‘Centers of Excellence’ in NYC, Silicon Valley, London and Hyderabad, India and has satellite offices in Boulder, Tampa, Washington DC, Madrid, Amsterdam and Bristol, UK.
Campbell Ewald is a full service, fully integrated advertising and marketing communications agency. We push the boundaries of innovation and ingenuity – combining our breadth and depth of experience and capabilities with our insights into ever-changing consumer needs and marketplace dynamics. We create big branding ideas, innovative digital programs, extensive CRM programs and experiential events that positively impact our client`s businesses. From 135+ months of achieving recruiting goals for Navy, to generating over a million new members for Kaiser Permanente, to bringing billions in new assets to USAA, the work we do deepens consumer relationships and moves our clients` business forward.