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Noble People is a creative media agency. Media planning is half of that equation. The real aim of media planning is to find ways to spend the least amount of money possible to achieve your business goal. The key to achieving this is understanding that media can be anything between a brand and an audience and that technology and innovation beats scale. But unless you`re asking experienced people with integrity to take that task on, you`re probably just in the game of media spending. And that game favors the guy with the most money. The other half of the equation is creativity. Creative media planning means finding smarter ways to make an impact. It`s what media planning should be, but sadly isn`t, so we make that distinction. It means making that money count.
Targetbase is a leading customer intelligence and engagement agency.
500friends is redefining loyalty marketing by enabling retailers to deliver innovative, cross-channel loyalty programs that increase the lifetime value of their customers. The LoyaltyPlus cloud-based platform offers a comprehensive suite of capabilities that empowers retailers with proven strategies that create highly personalized and targeted customer experiences at each stage of the lifecycle and across all touch points, while providing deep insights into their customers to enable better marketing decisions. 500friends is based in San Francisco and is backed by leading institutional investors including Crosslink Capital, Intel Capital, and Fung Capital (Li & Fung).
SnapApp is an interactive content creation platform that enables marketers to boost results by 2-3x across all their existing marketing programs. SnapApp empowers marketers to create, deploy, manage, and measure a wide range of interactive content across multiple channels, with full customization and design control to ensure content looks great on any device. Rather than one more thing to do, SnapApp lets you do more with what you already have – and get better results. SnapApp customers include Oracle, Atmel, Random House, and EMC among others. For more information, visit snapapp.com.
Omnicom Group Inc. is a leading global advertising and marketing communications services company. Omnicom's branded networks and numerous specialty firms provide advertising, strategic media planning and buying, digital and interactive marketing, direct and promotional marketing, public relations and other specialty communications services to more than 5,000 clients in more than 100 countries.