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CourtAvenue is a global agency composed of industry entrepreneurs and experts accelerating digital transformation for the world`s most ambitious companies. The agency works with clients to prioritize and actualize new avenues of digital and business growth by using data and insights to define growth verticals and modernizing business processes through emerging technologies. With its best-in-class commerce capabilities across owned and retail channels, the agency helps clients understand the customer needs they must address, the opportunities they have to differentiate, and the roadmap to bring it all to life. CourtAvenue drives clients closer to consumers by determining how to create human-centered interactions with the company, its services, and its products.
Authentic Brands Group (ABG) is a brand development, marketing and entertainment company which owns a global portfolio of fashion, sports, celebrity and entertainment brands. Headquartered in New York City, ABG manages, elevates and builds the long-term value of more than 28 consumer brands by partnering with best-in-class manufacturers, wholesalers and retailers. Our brands span a global retail footprint of more than 2,000 doors across luxury, specialty, outlets, department stores, shop-in-shops, ecommerce, mid-tier and mass channels.
Visit Victoria is the primary tourism and events company for the State of Victoria in Australia. We inspire people to visit Melbourne and Victoria through captivating stories and amazing events. Our purpose is to ignite and challenge any imagination. Visit Victoria`s objective is to build Melbourne and Victoria into Australia`s number one tourism destination by delivering strong and sustainable growth across priority markets. Our goal is to revitalise the visitor economy, by generating $36.5 billion in visitor spending by 2025 and support more than 320,700 jobs.
Before transforming into The Mobile Majority, we were PaeDae – a company specializing in reward-based advertising. Our concept was simple: play games, win deals. Excitement grew as we tested our hypotheses. PaeDae watched engagement rates shoot through the roof as we built and deployed interactive advertising campaigns for our clients. But over time, we could see that it was nearly impossible to scale PaeDae within the existing mobile ecosystem. The systems just didn`t work well together. As soon as our reward-based ads ran outside our SDK-based network, engagement rates plummeted – a sign that something outside our control was breaking. Large campaigns which needed precise targeting required a massive potential audience, and the broader scale of the entire mobile ecosystem. When we tried accessing those outside tools, none of them seemed to work together. PaeDae generated high engagement rates within our network, but next to nothing when we bought outside our own.
Part of the IPG agency network, we have over 27 offices on six continents with more than 2,000 amazingly talented people in our family working together. And, it`s kind of awesome to be a part of a company working with some incredible brands, including American Express, Coca-Cola, Mondelez, Microsoft, Walmart, William Grant & Sons and more.