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Our mission is simple: dramatically transform the face of media ownership and investment. The Black-owned media industry is nascent, and needs more investment and acceleration to catalyze a more robust ecosystem. Group Black was born to solve this problem. Group Black drives scalable Black-media ownership at pace and focuses on building Black-owned media businesses that embrace diversity in their organizations and audiences. Most importantly, Group Black delivers great content and experiences, as well as new, high-performing ways for advertisers to connect with consumers.
ZenithOptimedia is a leading global media services network with 250 offices in 74 countries. As the first agency to apply a rigorous and objective approach to improving the effectiveness of marketing spend, ZenithOptimedia delivers to clients the best possible return on their communications investment. This philosophy is supported by a unique approach to strategy development and implementation across the full spectrum of paid, owned and earned contact points – the Live ROI planning process. The ZenithOptimedia Group of companies equips our clients with a full range of integrated skills across communications planning, value optimisation, performance media and content creation. Our key clients include Armani Group, ASUS, Aviva, BBC Worldwide, British Airways, Electrolux, General Mills, Lactalis, LVMH, News Corporation, L’Oréal, Oracle, Puma, Qantas, Reckitt Benckiser, Richemont Group, Royal Bank of Scotland, Sanofi, Telefónica O2, Toyota/Lexus, Verizon and Whirlpool. We are part of Publicis Groupe, the third largest communications group in the world.
Pegasus bridges the gap between hotels and the distributors that sell them. As the single largest processor of electronic hotel transactions, we deliver advanced and affordable connectivity and distribution solutions to nearly 100,000 hotels worldwide. We connect hotels and distributors to crucial sources of business, facilitating almost $16 billion for our clients annually. In addition to foundational global distribution system (GDS) access and online connectivity, Pegasus delivers online, social marketing and booking solutions through our Open Hospitality division, as well as powerful reservation tools to convert and capture bookings. As a trusted partner in generating guest room demand and sales, Pegasus also offers hotels actionable business intelligence to help hotels understand and respond to changing market conditions. From our C-level to our sales team, we are a dedicated group of hoteliers and industry consultants that exist to escort our clients through the World of Distribution. We launched it more than 20 years ago, and continue to lead it forward today. Pegasus still maintains the connection that allows most of the world’s hotel bookings to be made electronically.
LOCAL trust, built over years of valued journalism and support of the communities across Gannett, combined with IQ: intelligent business solutions, tech, tools, industry-leading products, and insights from work with over 300K+ customers nationwide. LOCALiQ is the go-to-market brand that links local TRUST with market-leading TECH, including powerful digital acumen, and strongly aligns with our mission of empowering local businesses to thrive.
McGarrah Jessee is a full-service consumer branding agency with no hard walls between disciplines. We think from a business perspective first and get a bigger charge out of working together than we do from working alone. Our method is driven by deep immersion into our clients` businesses. We build brands across every touchpoint and take pride in the smallest and quirkiest of details, because sometimes that`s where the magic is. Our clients include Lyft, GameStop, Frost Bank, Whataburger, Costa Sunglasses, YETI, Zippo and Case Knives. If there`s one thing we`re known for, it`s for growing cult brands. In 2017, McGarrah Jessee was named Small Agency of the Year: Gold by AdAge and has been recognized by Outside Magazine as a best place to work. Our work has been featured in Fast Company, Inc, Forbes, Ad Age, Adweek, Communication Arts and ANA Magazine. Specialties: Business Strategy (business model analysis, portfolio strategy, gap analysis, design thinking); Brand Strategy (positioning, segmentation, contact planning); Research (qualitative, quant, ROI); Engagement (planning, buying, SEO); Campaigns (broadcast, OOH, print, web, mobile, events, social media); Design (websites, UX, retail experience, identity, collateral, POS, packaging).