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Founded in 2019 by Nils Lind, Assertive Yield is a publisher-side revenue intelligence solution purpose-built for yield management, optimization, and traffic shaping. Assertive Yield helps digital publishers and ad networks like Perion, Enthusiast Gaming, and LADBible to understand and optimize advertising revenue by giving them the tools to understand the value of every visit, article, acquisition channel and advertising campaign in real-time.
In the media, marketing, and advertising industry, Eastport Holdings is a significant departure from legacy consolidation models. Built to respond to the dramatic shifts in the strategic and ad-tech landscape, our goal is to find highly successful and relevant specialty shops and give them access to the capabilities they need to thrive going forward. We own 11 advertising and marketing agencies across the United States.
ADARA leverages global travel data to drive future business performance. ADARA`s Magellan platform transforms loyalty, search and booking data into actionable knowledge that allows companies to better understand, reach and engage customers. The platform is fueled by first party data from more than 90 global travel brands, including United, Delta, Hyatt, Marriott and Hertz. Founded in 2009, the company has 15 offices across the U.S., Europe and Asia, including its headquarters in Mountain View, Calif.
At VigLink, we believe the future of marketing lies within the untapped potential of digital content covering commercial products across the Web. We empower influential publishers who produce this content to connect enthusiastic consumers with the products they love from the brands who value them the most. We accomplish this directly through publishers` words, without need for an ad. By identifying commercial products mentioned within a publisher`s content, VigLink automatically invigorates those terms by transforming them into hyperlinks whose destinations are determined in real-time, advertiser-bid auctions. Yes, hyperlinks, the defining feature of the Web from the very start. The literal “H” in HTML. Every time a clicked link takes a person from one destination to another, value is created. However, that value has never been fairly priced or available for purchase at scale. Until now. Founded in 2009, VigLink is located in heart of San Francisco and backed by top investors including Google Ventures, Emergence Capital, and RRE. VigLink manages a publisher network of over 300,00 sites and apps, a well as an advertiser network of over 40,000 brands and merchants.
Icon Media Direct is the advertising industry’s premier direct response marketing agency driving incremental sales, brand awareness, and direct revenue for emerging and household brands. Headquartered in greater Los Angeles, the agency specializes in media buying & planning and campaign management to create successful direct response campaigns that produce accountable results on television, in print, online, and at retail.