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Mixpo enables advertisers and publishers to build, deliver, and measure ad campaigns across display and social. Mixpo boosts the performance of social ad campaigns by connecting the channels, campaign components, and between campaigns themselves. Through these critical campaign connections Mixpo enables better measurement, bid optimization, retargeting, and lookalike targeting. In 2014 and 2013, Mixpo was selected by Forbes as one of America`s Most Promising Companies.
Shuttlerock empowers marketers to create without compromise, delivering world-class digital creative faster and easier than ever before. By combining in-house talent with a powerful technology platform, we streamline every step of the process and deliver creative built for your brand and optimized for every platform, audience and objective. Our Creative as a Service solution is designed to meet the challenges of a complex and rapidly-changing digital landscape. Providing flexibility and scale at a fixed monthly cost, marketers can finally get all of the creative they need to drive game-changing business impact. Founded in 2011, Shuttlerock operates in 30+ languages and are Official Creative Partners with Facebook, Instagram, YouTube, Google, Twitter, Pinterest, TikTok and Hulu. The company has offices in New York, Los Angeles, Austin, London, Berlin, Paris, Singapore, Tokyo, Auckland and Nelson, New Zealand.
PRISA is the world`s leading Spanish and Portuguese-language media group in the creation and distribution of content in the fields of culture, education, news and information, and entertainment. Present in 23 countries, PRISA reaches million people through its global brands El País,LOS40, Santillana, W Radio and As. As market leader in press, TV, both spoken-word and music radio, and education, it is one of the Spanish-speaking world`s largest media groups thanks to its high-quality content and its eagerness to embrace the digital economy through the connectivity and innovation of its products and services. Its presence in Brazil and Portugal, and among the growing Hispanic community in the US, opens up a global market of 700 million people.
Before transforming into The Mobile Majority, we were PaeDae – a company specializing in reward-based advertising. Our concept was simple: play games, win deals. Excitement grew as we tested our hypotheses. PaeDae watched engagement rates shoot through the roof as we built and deployed interactive advertising campaigns for our clients. But over time, we could see that it was nearly impossible to scale PaeDae within the existing mobile ecosystem. The systems just didn`t work well together. As soon as our reward-based ads ran outside our SDK-based network, engagement rates plummeted – a sign that something outside our control was breaking. Large campaigns which needed precise targeting required a massive potential audience, and the broader scale of the entire mobile ecosystem. When we tried accessing those outside tools, none of them seemed to work together. PaeDae generated high engagement rates within our network, but next to nothing when we bought outside our own.