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Craig Karmazin founded Good Karma Brands in 1997 with the purchase of three radio stations in Beaver Dam, Wisconsin. Shortly thereafter, he was fortunate that a number of his childhood friends decided to join him – they hosted radio shows, passed out t-shirts, sold advertising and talked sports both on and off the air (some things don’t change). This is where our story begins – Good Karma Brands began as a broadcasting company, where we learned the power of local marketing and strong community relationships. As the company grew through ESPN affiliated radio stations, we quickly became a Best Practices leader within ESPN Audio, and soon found ourselves shifting from a traditional radio company, and into a sports marketing company – finding new and unique solutions and sponsorships to activate for local advertising partners. Good Karma has expanded into new industries, including events and home solutions, and is always fueled by the desire to do things differently, align with premium brands and offer customized solutions for fans, partners and consumers. In 2015, the relationship with ESPN was expanded, as we could now offer local advertisers access to ESPN`s digital assets within our markets. A short three years later, and driven by the success of our partners and local advertisers desire for ESPN`s premium brand-safe environment, that agreement was extended to include additional markets outside of our radio footprint. Good Karma Brands continues in our expansion phase, both in broadcasting with the acquisition of WTMJ in Milwaukee, and through our ESPN digital markets throughout the country. And while we`ve been around for over 20 years, we pride ourselves on behaving much like we did back in 1997, as an entrepreneurial start-up, focused on getting results for local advertisers and having fun with our friends.
Meredith Xcelerated Marketing (MXM) is a leading content-powered, customer engagement agency that provides fully integrated marketing for some of the world`s top brands, including Kraft, Lowe`s, Chrysler, NBC Universal, and Bank of America. Through its rich 40-year history, MXM has established itself as the dominant force in custom content and customer relationship marketing platforms. Strategic acquisitions in mobile, digital, social media and database analytics have significantly broadened the agency`s capabilities, and in October 2011, MXM expanded globally through a strategic investment in London-based Iris Worldwide. As a result of its rapid growth, MXM has recently been cited by Forrester as one of the pre-eminent customer engagement agencies and by Gartner as a top digital agency.
Argyle is a global executive network with more than 200,000 business leaders who come together to connect, learn and share best practices. Our members have complimentary access to in-person networking events, online webinars and forward-thinking content, providing them with the knowledge they need to achieve their organization`s goals. Clients rely on Argyle for in-person and online demand generation opportunities to amplify their marketing programs, ABM strategy and thought leadership to Fortune 1000 companies.
Kantar Health is a leading healthcare-focused global consultancy, specializing in portfolio optimization, market access, safety and outcomes, and brand and customer insights.
Dealer Teamwork is a SaaS company creating first-class solutions for the retail automotive industry. Dealer Teamwork created the automotive industry`s first MPOP, a patented Merchandising, Personalization, and Optimization platform. The platform creates a significant competitive advantage for dealers by distributing their transactional data to more in-market shoppers effectively and efficiently. Dealer Teamwork`s headquarters is in Eden Prairie, Minnesota, and services an international customer base from offices in California, Massachusetts, Michigan, Texas, and New York DealerTeamwork was born out of trying to solve some of the biggest problems dealers are faced with today. Our founding partners have been described as some of the most forward-thinking professionals in the retail automotive marketing and technology segments.