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1 + 1 = 3. That`s 360i in 10 characters. The only way to thrive in the digital age is to create exponentially and measurably better work by bringing together best-in-class expertise—in data, creativity, media, technology, search, social and more. We call this Alchemy. And it has the power to transform our clients` business. In order to create it, we as an agency are committed to constant transformation ourselves. Because it is our mission not just to react to the changes in the marketplace, but to predict and define them. At 360i you`ll encounter some of the smartest, most curious and driven people in the industry. Our people work across capabilities with a shared ambition: to challenge one another to reach better solutions and more breakthrough work—and help our clients not just thrive, but lead in the digital age.
KERV is a patented interactive video platform that utilizes sophisticated Artificial Intelligence and Machine Learning techniques to quickly transform any video content into a fully interactive and trackable experience. Built on cutting-edge, patented technology, individual objects are identified by their pixel edges in any video stream. KERV technology recognizes depth, dimension and objects within a video just as the natural eye does. Every frame, in every scene, of any video to be an immersive, interactive experience for consumers.
We are the industry`s largest startup – the oldest and newest advertising agency in Chicago. Founded in 1873 as Lord & Thomas and reintroduced as Foote, Cone and Belding, we create big transformative ideas that drive change. With over 700 employees, we have an entrepreneurial spirit, with scale and best-in-class capabilities all under one roof.
MECLABS is dedicated to using the Web as a laboratory to gain an understanding of the factors that influence human choice. MECLABS develops robust partnerships with leading businesses and universities to conduct real-world research that continuously validates and updates our library of insights.
Before transforming into The Mobile Majority, we were PaeDae – a company specializing in reward-based advertising. Our concept was simple: play games, win deals. Excitement grew as we tested our hypotheses. PaeDae watched engagement rates shoot through the roof as we built and deployed interactive advertising campaigns for our clients. But over time, we could see that it was nearly impossible to scale PaeDae within the existing mobile ecosystem. The systems just didn`t work well together. As soon as our reward-based ads ran outside our SDK-based network, engagement rates plummeted – a sign that something outside our control was breaking. Large campaigns which needed precise targeting required a massive potential audience, and the broader scale of the entire mobile ecosystem. When we tried accessing those outside tools, none of them seemed to work together. PaeDae generated high engagement rates within our network, but next to nothing when we bought outside our own.