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The Interactive Advertising Bureau (IAB) is comprised of more than 600 leading media and technology companies that are responsible for selling 86 percent of online advertising in the United States. The IAB empowers the media and marketing industries to thrive in the digital economy. The organization educates marketers, agencies, media companies and the wider business community about the value of interactive advertising. Working with its member companies, the IAB evaluates and recommends standards and practices and fields critical research on interactive advertising. Founded in 1996, the IAB is headquartered in New York City with a Public Policy office in Washington, D.C.
As performance marketers immersed in the thick of customer acquisition in the early days of Zulily, we were knee deep in the gritty, manual labor required to hit our growth goals – on a daily basis. We knew we could achieve greater successes if we could scale our efforts – work 24/7, continuously optimize and manage an infinite number of variables. But among the myriad CRM and marketing SaaS products on the market, there was no single solution that could truly scale performance. So we built one. New Engen has grown into a full service AI-driven marketing company driving performance and new customer acquisition. But we know there’s still work to be done because as marketing evolves with technology we continue to uncover new digital marketing opportunities and platforms for our clients to scale and grow.
As a full-service media agency, we offer a complete suite of services from strategic planning to investment to real-time analytics geared toward putting Perspective Takes Form to work for all our individual clients` brands.
With over 30 years of experience, Thompson & Bender has an unmatched track record of success in developing award-winning advertising and P.R. campaigns for an impressive and diverse client group in the New York metropolitan area. Founded in 1986, the executive team of Geoff Thompson, Elizabeth Bracken-Thompson and Dean Bender delivers a wealth of journalism and marketing experience to the firm`s client group. Thompson & Bender, partners with companies to develop and implement strategic communications methods that achieve business goals, and strengthen the long-term value of the client. Thompson & Bender offers an unparalleled level of expertise in all areas of public relations, advertising and marketing in the Hudson Valley region. Thompson & Bender has worked on a wide range of public relations and marketing campaigns for more than 125 clients and has earned a reputation for handling major public relations strategies and challenges and the launch of many new products.
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